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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Oracle Marketing Cloud is an established platform for managing marketing campaigns, customer data, and cross-channel communication. It provides businesses with
Artificial intelligence has evolved rapidly from predictive analytics to generative AI that can produce text, images, and code. Each advancement
Marketing managers have a great deal on their plates. You’re supposed to strategize campaigns across channels, oversee execution, and ensure
With boardrooms demanding accountability, the need for measurable ROI is at an all-time high. You can’t deliver that ROI with
Different types of AI agents have made big promises in marketing when it comes to efficiency and customer experience, with
Agentic AI has become the latest buzzword dominating the corporate world – from boardroom discussions to developer, marketing, and sales
Valentine’s Day turns inboxes into a battleground, with every brand vying for a little bit of your attention. In 2025
The Lunar New Year, often called Chinese New Year or Spring Festival, is a peak time for engagement in Asian
Over the last decade, e-commerce marketing has evolved from product promotions to highly targeted, data-driven strategies that meet rising consumer
Enterprise marketing today has become too complex to manage manually, particularly for large organizations that handle millions of customer profiles
Customer retention is as important, if not more, than acquiring new ones. Businesses often get so tied up in new
Customer relationship management (CRM) automation, specifically marketing automation in CRM, has become essential. By automating repetitive tasks, like contact management,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
