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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Retaining customers is five to seven times more cost-effective than acquiring new ones. Because of its highly positive return on
The indie game market is booming, and according to a study, its value is projected to reach an astounding US$
More than 1 billion people around the globe live with some form of disability, making app accessibility in mobile design
Acquiring new customers costs five to seven times more than retaining existing ones. That’s why businesses should track the right
Modern customer loyalty blends repeat business and emotional advocacy. Loyal customers deliver a higher lifetime value as they stay longer.
User retention is a critical metric to track if you want to understand why your customers churn. While acquiring new
App downloads are only the first step in the user journey. What comes next is onboarding, where brands either win
Onboarding emails are key touchpoints that turn new users into engaged, long-term customers. Poor onboarding can cost sales: 21% of
Fintech applications face fierce competition for user attention. Only 21% of new fintech app users convert in the first week after
Today’s customers expect brands to engage them with speed, context, and relevance across every touchpoint of their journeys. Mobile-first experiences
The success of email campaigns is determined by what happens after recipients click on the links in the emails. Businesses
Understanding your churn rate is crucial because it helps you pinpoint where you might be losing customers and why. In
Free Customer Engagement Guides
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