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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
The Shift in Human–Computer Interaction For decades, the story of software design has been one of humans conforming their behaviour
With the proliferation of channels, devices, and AI chatbots, the number of digital and physical touchpoints has exploded, amplifying the
For any platform, product, or technology to achieve widespread adoption and truly become mainstream, trust is the foundation. And when
In today’s crowded martech landscape, technical differentiations are table stakes. Every platform promises real-time insights, automation at scale, and personalization
The debate about AI’s role in business is over. AI is no longer a differentiator – it’s become the default.
The great AI shift in marketing is already underway. What once required teams of analysts poring over funnels, designers crafting
According to Statista, AI use in marketing is expected to generate approximately $47 billion in global market revenue by 2025
Five years ago, a marketer’s stack looked predictable - a linear collection of tools starting with a data layer, working
The use of AI in marketing has exploded in recent years. From generating hyper-personalized content at scale to orchestrating entire
AI isn’t just transforming businesses; it’s transforming customers. The easy access to generative AI (Gen AI) tools and virtual assistants
Black Friday has grown from a one-day shopping frenzy into one of the biggest retail events of the year. To
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
