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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
A strong loyalty program management does not treat loyalty rewards as a one-off campaign but as a strategic, ongoing business
Email marketing remains one of the highest return on investment (ROI) channels, with a return of $36 for every dollar
Push notifications are an essential part of mobile marketing, offering brands the ability to reach users directly and in real
As the New Year dawns, consumers embrace a mindset of fresh starts and possibilities. After the holiday rush, people shift
Smart TVs are quietly becoming a marketer’s dream: a high-reach, underused engagement channel packed with potential. Added with the burgeoning
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