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Tailoring your app’s interface to meet varying cultural and language expectations is a must. Users want to feel that the
The primary set of KPIs for product owners, marketers, and entrepreneurs of consumer mobile products is to drive user activity
Recommendations are powerful tools in any mobile brand’s arsenal. If you require proof of this in action, you need only
We’ve all experienced the allure of a perfect call-to-action (or CTA) button when browsing online. Even though you know you
It’s like searching for a set of keys: that moment when a user can’t find the app icon they’re looking
We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of
There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with
“The more that you read, the more things you will know. The more that you learn, the more your business
Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium
Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user
The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the
Loose lips sink ships. And loose guidelines about your app’s advertising and user communication policies push users to uninstall,
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