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It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in
“May you live in interesting times.” This purported curse feels especially apt in 2020: a global pandemic, economic upheaval, and
Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps
A lot has changed in the app marketing landscape over the last few months. Some app industries are experiencing a
If there’s one word that marketers are needing to learn during this global health crisis, it’s empathy. There’s been a
Our reason for existing as a company is to help marketers and brands convert, retain, and grow their customer base.
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Creative work requires a unique mindset: one that can resist distractions and negative impulses to focus on what’s important. In
As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate
How do you capture a customer’s attention? The answer is emotion. According to a study by Harvard Business Review, the
In a time of crisis when circumstances turn the world upside down, your customers aren’t necessarily looking to uninstall your
A matter of weeks ago, the world was a very different place. The global economy was at historic highs and
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