Marketing Strategies

Showcase of Expert Marketing Strategies

The advance of global events and the increased challenges associated with advertising in an identity-constrained marketplace highlight the central importance

Written by: Subharun Mukherjee
Published on: 09 Sep, 2021
Marketing Strategies

How Focusing on User Retention Enables Eatigo to Pivot During a Time of Challenge

Whether it's Sunday morning brunch with friends, a coffee date with a new acquaintance, or a dinner with your team,

Written by: Mrinal Parekh
Published on: 22 Jul, 2021
Marketing Strategies

11 Mobile Apps That Failed and How To Learn From Their Mistakes

By 2023, mobile apps are expected to generate $935 billion* in revenue and by 2024, around 184 billion apps will

Written by: Subharun Mukherjee
Published on: 08 Jun, 2021
Marketing Strategies

What Are App Clips?

App clips are lightweight versions of full-size iOs applications that can provide immediate service to someone needing to perform a

Written by: Subharun Mukherjee
Published on: 04 May, 2021
Marketing Strategies

Grow & Retain Users: Acquisition-Monetization Balance

In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry.ai and our very own CleverTap expert

Written by: Shivkumar M
Published on: 15 Apr, 2021
Marketing Strategies

How PayU Increased User Adoption by 5x and Transactions by 20%

In recognition of International Women’s Day and the focus on women throughout March, we look back on some of the

Written by: Subharun Mukherjee
Published on: 25 Mar, 2021
Marketing Strategies

How Halodoc Improves Healthcare Access to Millions in Indonesia

The Indonesian archipelago is the 4th most populous nation in the world. With only 0.4 doctors for every thousand residents,

Written by: Mrinal Parekh
Published on: 17 Mar, 2021
Marketing Strategies

Lessons in Fintech Hypergrowth from gohenry and Silicon Valley Bank

To achieve hypergrowth, Fintech brands must use analytics to understand and optimize every stage of the user journey – from acquisition to

Written by: Shivkumar M
Published on: 05 Mar, 2021
Marketing Strategies

Mobile App Marketing: 3 Winning Strategies from Top Verticals (2021)

In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP

Written by: Shivkumar M
Published on: 04 Mar, 2021
Marketing Strategies

Free-to-Play Games Are an $88B Industry: This is How Free Mobile Games Make Bank

Do you want the good news or the bad news first?  Good news it is! 2.6 billion people played mobile

Written by: Shivkumar M
Published on: 05 Jan, 2021
Marketing Strategies

The Top Acquisition Channels Driving Real Growth Right Now

In part two of our Reimagine Growth webinar series, Simon Baptist, Director of Business Development at Branch – EMEA and

Written by: Shivkumar M
Published on: 08 Dec, 2020
Marketing Strategies

How TitleMax is Building a Successful Omnichannel Presence

In 2020, the way forward for businesses is by creating seamless omnichannel experiences for customers, especially for industries like Fintech

Written by: Mrinal Parekh
Published on: 25 Nov, 2020

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