• Marketing Strategies

    Values-Driven Marketing: Aligning With Customers’ Values

    It's no longer enough for marketers to simply advertise the benefits of their products or services — in fact it

    Written by: Shivkumar M
    Published on: 14 Mar, 2023
    Marketing Strategies

    How Long Does It Take to Convert Your Ecommerce App Users?

    According to the CleverTap Ecommerce Benchmark Report, 57% of new ecommerce app users complete a purchase within the first month

    Written by: Shivkumar M
    Published on: 09 Mar, 2023
    Marketing Strategies

    Vivek Girotra on Fintech Innovation

    Fintech has seen a boom in recent years, with a wealth of apps available to help consumers and businesses bank,

    Written by: Sony Shetty
    Published on: 21 Feb, 2023
    Marketing Strategies

    What a Slowdown Means for Digital Consumer Brands

    Around the world, economists and other experts are predicting an overall slowdown in the global economy, perhaps even a full-fledged

    Written by: Subharun Mukherjee
    Published on: 24 Jan, 2023
    Marketing Strategies

    Instead of a Customer Lifecycle Funnel, Yodel Mobile Creates an Infinite Loop

    Still using the funnel to engage with and manage your customers and prospects? Get ready to retire the static funnel

    Written by: Sony Shetty
    Published on: 29 Dec, 2022
    Marketing Strategies

    Dennis Mink of Liftoff on How to Build Massive Value by Turning Customers Into Heroes

    When Dennis Mink, Chief Marketing Officer of Liftoff, talks about how clients have reacted to Liftoff’s Mobile Heroes program—a platform

    Written by: Sony Shetty
    Published on: 25 Oct, 2022
    Marketing Strategies

    How M2Catalyst Is Bridging the Digital Divide While Deeply Engaging Users

    The issue of inequitable access to broadband connectivity—otherwise known as the digital divide—has existed for decades. The problem only grew

    Written by: Sony Shetty
    Published on: 19 Oct, 2022
    Marketing Strategies

    Improving UX with Multichannel Marketing

    Before the 1940s, print media and radio ruled the marketing landscape. Then along came television, and marketers had to reinvent

    Written by: Subharun Mukherjee
    Published on: 18 Oct, 2022
    Marketing Strategies

    How KoinWorks Boosts Financial Literacy While Growing Retention and Reducing Cost Per User by 70%

    Indonesia is a country where more than half the population is underserved and unbanked. How has KoinWorks become Indonesia’s largest

    Written by: Sony Shetty
    Published on: 15 Sep, 2022
    Marketing Strategies

    Breaking Taboos with Bayer Health

    When a CMO and CTO of a Fortune 500 company moves out of her comfort zone, entire industries are bound

    Written by: Sony Shetty
    Published on: 06 Sep, 2022
    Marketing Strategies

    4 Reasons for B2C Omnichannel Automation

    Nearly 50% of European and North American ecommerce decision-makers agree that omnichannel marketing automation was essential for business growth in

    Written by: Subharun Mukherjee
    Published on: 01 Sep, 2022
    Marketing Strategies

    Concentrated Marketing: Why You Should Focus on Knowing Your Target Audience

    When planning your next big marketing campaign, you can’t just throw money at things and hope that something sticks. Budgets

    Written by: Subharun Mukherjee
    Published on: 25 Aug, 2022

    Please enter a valid work email

    Smiling Woman Holding Phone