Marketing Strategies

Eliminate Silos in Your CX Strategy With Gartner® “CORE” Model

It’s long been said that the customer is king. And if the customer is king, then his or her birthright

Written by: Sony Shetty
Published on: 11 Jul, 2022
Marketing Strategies

CleverTap NPS & User Rating Surveys: Closing the Feedback Loop

In today's hyper-competitive business environment, the best way for brands to continue growing sustainably is to ensure customer loyalty. According

Written by: Soumya Soni
Published on: 08 Jul, 2022
Marketing Strategies

CleverTap University: Teaching Marketers to Next-Level Their Growth Strategies

Retention is what determines category leaders. It’s been called the One Growth Metric that moves the needle where it matters.

Written by: Niddhi Shah
Published on: 08 Jun, 2022
Marketing Strategies

CMO Playbook: How Customer Behavior Has Transformed in the Past Two Years

To say that COVID-19 has impacted the way customers use their mobile apps and devices is an understatement. Sure, customers

Written by: Shivkumar M
Published on: 31 May, 2022
Marketing Strategies

Abhishek Gupta: Marketers Should Create Value at Every Touchpoint

In this episode of the Mobile Presence podcast, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy

Written by: Shivkumar M
Published on: 24 May, 2022
Marketing Strategies

Building Incredible Customer Experiences

“Back in the day,” says Leslie Osman, director of marketing at IncredibleBank, “you would walk into a [bank] branch and

Written by: Sony Shetty
Published on: 23 May, 2022
Marketing Strategies

Retention vs. Benchmarks with Brian Balfour

When it comes to digital marketing, it’s all too common for user acquisition and user retention to be siloed —

Written by: Sony Shetty
Published on: 27 Apr, 2022
Marketing Strategies

Beyers van der Merwe of PEP Stores on Staying Digitally Relevant to Your Customers

As a retailer, what does it take to drive deeper customer engagement? And how does one successfully navigate a full

Written by: Subharun Mukherjee
Published on: 29 Mar, 2022
Marketing Strategies

Nick Hobbs of Brief On Building Subscription Services That Monetize

Subscription-based products rely on predictable, recurring revenue to survive and thrive—which means that user retention is even more important than

Written by: Sunil Thomas
Published on: 03 Mar, 2022
Marketing Strategies

Retention Strategies from Apps

What’s your app’s monthly retention rate?  If you don’t know the number off the top of your head, you’re not giving

Written by: Sunil Thomas
Published on: 18 Feb, 2022
Marketing Strategies

The CMO of TOMS: Helping Change 100 Million Lives While Elevating an Iconic Brand

TOMS doesn’t just make shoes. This iconic brand also makes a difference, changing 100 million lives by donating one-third of

Written by: Sunil Thomas
Published on: 10 Feb, 2022
Marketing Strategies

CleverTap Quarterly Takeaways: Starting 2022 Strong

To help marketers learn the frameworks and tactics they can use to drive growth for their brands, we host CleverTap

Written by: Subharun Mukherjee
Published on: 03 Feb, 2022

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