Gaming

A Masterclass With Mastercard’s CMO on Values, Loyalty, and Rethinking Brand

Global events have not only accelerated business transformation and change, they’ve upended consumer perception of what brands must do and

Written by: Mrinal Parekh
Published on: 21 Jun, 2021
Gaming

Indie Game Marketing: A 2021 Approach

According to VG Insights*, more than 50% of indie games on Steam have never made more than $4,000, but the

Written by: Subharun Mukherjee
Published on: 25 May, 2021
Gaming

Top Six Mobile Gaming Trends That Matter in 2021 and Beyond

Here's an exciting stat: worldwide digital games market earnings rose by 15% to reach $11.6B in January 2021. What's more,

Written by: Subharun Mukherjee
Published on: 30 Mar, 2021
Gaming

Games as a Service: Everything You Need to Know in 2024

It's fair to say that 2020 changed how we behave — both inside and outside of our homes. Every industry,

Written by: Subharun Mukherjee
Published on: 23 Mar, 2021
Gaming

The Best Gaming App Install Ads: Tips & Examples to Level Up User Acquisition

If you build it, they will come. Well, maybe that’s true if you time travel to 2007. Or you’re Kevin

Written by: Shivkumar M
Published on: 09 Feb, 2021
Gaming

Gaming’s Missed Retargeting Opportunity

When was the last time you stopped playing a mobile game and received a notification or email prompting you to

Written by: Shivkumar M
Published on: 19 Jan, 2021
Gaming

Head Digital Works Reveals How Improved Onboarding Rockets Retention by 30-35%

In the world of online and mobile gaming, a well-designed core loop encourages users to play well past the initial

Written by: Subharun Mukherjee
Published on: 14 Jan, 2021
Gaming

Free-to-Play Games Are an $88B Industry: This is How Free Mobile Games Make Bank

Do you want the good news or the bad news first?  Good news it is! 2.6 billion people played mobile

Written by: Shivkumar M
Published on: 05 Jan, 2021
Gaming

Mobile Game Marketing Tactics from the Legends

The mobile gaming market is huge. One-third of all mobile downloads in the world are games, and to top it

Written by: Shivkumar M
Published on: 12 Nov, 2019
Gaming

Dream11’s IPL Success: CleverTap’s Growth Analysis

The 11th season of the sporting juggernaut that is the Indian Premier League (IPL) has been a goldmine of marketing

Written by: Subharun Mukherjee
Published on: 20 Jun, 2018

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