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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
User retention is a critical metric to track if you want to understand why your customers churn. While acquiring new
Understanding your churn rate is crucial because it helps you pinpoint where you might be losing customers and why. In
Every marketer faces the challenge of standing out in a flooded inbox. Relying solely on intuition and experimentation can make
How do you convert incoming traffic on your website? This question constantly confuses marketers who see a lot of traffic
The definition of app conversion varies widely from industry to industry. For an e-commerce marketer, an app conversion event can
An average website conversion rate gives you a baseline of the number of visitors who will take a desired action
Net promoter score (NPS) is a customer experience metric used to measure customer loyalty and satisfaction. In this blog, we’ll
As you continue to work with the CleverTap platform, you will eventually reach a point where you have to do
You’ve got dashboards full of data. Traffic is up, engagement looks solid, the campaigns “seem” to be working. But here’s
Mobile apps often see a large portion of new users leave shortly after installation – in fact, over 50% of
Email marketing continues to deliver the highest ROI of any digital channel. According to Litmus, for every $1 invested in
Businesses are moving beyond generic marketing to predictive segmentation, using data to tailor experiences, boost engagement, and build lasting customer
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
