Customer Engagement

4 Essential Takeaways from Our Webinar: Social Apps Coming of Age During COVID‑19

Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where

Written by: Mrinal Parekh
Published on: 12 May, 2020
Customer Engagement

Understand User Behavior Shifts in a Post-COVID World

[CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the

Written by: Shivkumar M
Published on: 14 Apr, 2020
Customer Engagement

Combat App Fatigue and Grow Your User Base

When mobile apps first hit the scene in 2008, there were only 500 available for download. Fast forward to the

Written by: Subharun Mukherjee
Published on: 24 Mar, 2020
Customer Engagement

10 Customer Retention Quotes from Hypergrowth Experts

Successful apps understand how vitally important customer retention is when it comes to growing a business. Good retention means product/market

Written by: Shivkumar M
Published on: 19 Mar, 2020
Customer Engagement

What is an Immersive Experience And How Do You Create One?

Studies show experiences make us happier than physical objects.1 Studies also show companies that prioritize experiences over products/features have a

Written by: Subharun Mukherjee
Published on: 17 Mar, 2020
Customer Engagement

A/B Test for Improved User Onboarding & Retention

You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer

Written by: Shivkumar M
Published on: 06 Feb, 2020
Customer Engagement

How Carousell Connects Buyers & Sellers Across Southeast Asia

If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember

Written by: Mrinal Parekh
Published on: 29 Jan, 2020
Customer Engagement

Want to Be the Industry Leader? Solve for Retention

Netflix boasted a 91% retention rate.* Uber an 87% retention rate.* 91% of Amazon Prime subscribers renew after the first

Written by: Sunil Thomas
Published on: 21 Nov, 2019
Customer Engagement

Why MAU is an Overrated Growth Metric

Imagine this: you’re sitting in the doctor’s office for your annual physical. The doctor comes in with his clipboard, makes

Written by: Anand Jain
Published on: 07 Nov, 2019
Customer Engagement

7 Best Practices for Improving User Engagement This Holiday Season

The holidays are right around the corner — which means if you haven’t thought about your holiday campaigns, you might

Written by: Subharun Mukherjee
Published on: 17 Oct, 2019
Customer Engagement

Solve the Retention Problem By Delivering the Emotional Connection Users Crave

Solving customer retention is the single most effective way to drive business growth.  Yet too many companies focus their marketing

Written by: Shivkumar M
Published on: 08 Oct, 2019
Customer Engagement

7 Tactics for Humanizing Your Brand

Automation has fundamentally changed how business is conducted. Chatbots are available 24/7 to assist customers with immediate questions, content is

Written by: Subharun Mukherjee
Published on: 03 Oct, 2019

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