Customer Engagement

What is an Immersive Experience And How Do You Create One?

Studies show experiences make us happier than physical objects.1 Studies also show companies that prioritize experiences over products/features have a

Written by: Subharun Mukherjee
Published on: 17 Mar, 2020
Customer Engagement

A/B Test for Improved User Onboarding & Retention

You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer

Written by: Shivkumar M
Published on: 06 Feb, 2020
Customer Engagement

How Carousell Connects Buyers & Sellers Across Southeast Asia

If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember

Written by: Mrinal Parekh
Published on: 29 Jan, 2020
Customer Engagement

DAU vs. MAU: Everything You Need to Know About App Stickiness Metrics

As a mobile marketer, these questions probably crossed your mind at some point: How many users use my mobile app

Written by: Subharun Mukherjee
Published on: 05 Dec, 2019
Customer Engagement

Want to Be the Industry Leader? Solve for Retention

Netflix boasted a 91% retention rate.* Uber an 87% retention rate.* 91% of Amazon Prime subscribers renew after the first

Written by: Sunil Thomas
Published on: 21 Nov, 2019
Customer Engagement

Why MAU is an Overrated Growth Metric

Imagine this: you’re sitting in the doctor’s office for your annual physical. The doctor comes in with his clipboard, makes

Written by: Anand Jain
Published on: 07 Nov, 2019
Customer Engagement

3 KPIs Mistakenly Used For Retention (and What You Should Be Measuring Instead)

We’ve said it time and time again: Retention is the most effective way for mobile marketers to drive measurable growth. 

Written by: Subharun Mukherjee
Published on: 29 Oct, 2019
Customer Engagement

7 Best Practices for Improving User Engagement This Holiday Season

The holidays are right around the corner — which means if you haven’t thought about your holiday campaigns, you might

Written by: Subharun Mukherjee
Published on: 17 Oct, 2019
Customer Engagement

Solve the Retention Problem By Delivering the Emotional Connection Users Crave

Solving customer retention is the single most effective way to drive business growth.  Yet too many companies focus their marketing

Written by: Shivkumar M
Published on: 08 Oct, 2019
Customer Engagement

7 Tactics for Humanizing Your Brand

Automation has fundamentally changed how business is conducted. Chatbots are available 24/7 to assist customers with immediate questions, content is

Written by: Subharun Mukherjee
Published on: 03 Oct, 2019
Customer Engagement

The 4 Pillars of Customer Retention

In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining

Written by: Shivkumar M
Published on: 29 Aug, 2019
Customer Engagement

Rewarded Video Ads: The Ticket to Higher Retention and Revenue

Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to

Written by: Shivkumar M
Published on: 27 Aug, 2019

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