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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile
Give the people what they want. As mobile marketers, understanding what users want is a form of clairvoyance. We follow
As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters
Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels
It’s the start of a new year. For many of us, this means new resolutions, packed gyms, and lifestyle changes.
Remember the days when Black Friday was the deal-stealing, door-busting event of the year? Consumers would be up at the
Hybrid apps function a bit like hybrid cars: combining older technologies (HTML, CSS, JavaScript) with innovative new technologies (mobile devices)
As a mobile marketer, these questions probably crossed your mind at some point: How many users use my mobile app
Some of the status quo trends in tech are beneficial to the industry as a whole, like two-factor authentication in
User engagement is the lifeline for your app. When it’s healthy, you see a boost in CLTV, retention, and (most
Mobile apps are not the first technology to disrupt an entire industry, and they won’t be the last. Mobile apps
We’ve said it time and time again: Retention is the most effective way for mobile marketers to drive measurable growth.
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
