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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
To help marketers learn the frameworks and tactics they can use to drive growth for their brands, we host CleverTap
Merchants aren't just prioritizing digital investments to meet the needs of mobile-first customers who are wary of physical stores or
From time spent in mobile apps to revenues generated, metrics for mobile apps continue to climb as record numbers of
Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in
The advance of global events and the increased challenges associated with advertising in an identity-constrained marketplace highlight the central importance
Delivering a superior customer experience is like competing in the decathlon—you need to be agile and face a multidisciplinary challenge
Global app spending is projected to climb to $270 billion by 2025*. To give a bit of context, this number
App engagement is all about putting the user's needs first. The magic occurs when app marketers harness behavioral data around
Marketing is a means to effectively engage and ultimately retain customers. But messaging aimed at customers also needs to be
Cast your mind back to 1997. The internet had momentum but hadn't officially taken off yet. A search engine named
Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For
By 2023, mobile apps are expected to generate $935 billion* in revenue and by 2024, around 184 billion apps will
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
