Mobile Marketing

How Mercedes-Benz.io Drives Awareness and Usage of New App Features Across its User Base

App engagement is all about putting the user's needs first. The magic occurs when app marketers harness behavioral data around

Written by: Subharun Mukherjee
Published on: 08 Jul, 2021
Mobile Marketing

Fast-Growing Mobility App TIER Reveals the Golden Rules of Relevancy and Retention

Marketing is a means to effectively engage and ultimately retain customers. But messaging aimed at customers also needs to be

Written by: Subharun Mukherjee
Published on: 02 Jul, 2021
Ecommerce and Retail

63 Eye-Catching App Download and Usage Statistics

Cast your mind back to 1997. The internet had momentum but hadn't officially taken off yet. A search engine named

Written by: Subharun Mukherjee
Published on: 29 Jun, 2021
Gaming

Hyper-Casual Games: Redefining the Future of Mobile Gaming

Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For

Written by: Subharun Mukherjee
Published on: 22 Jun, 2021
Marketing Strategies

11 Mobile Apps That Failed and How To Learn From Their Mistakes

By 2023, mobile apps are expected to generate $935 billion* in revenue and by 2024, around 184 billion apps will

Written by: Subharun Mukherjee
Published on: 08 Jun, 2021
Financial Services

How Federal Bank Builds Customer Journeys to Become a Super App

Super Apps that integrate multiple services, including mobile payments, social media, gaming, and retail into one app are redefining the

Written by: Subharun Mukherjee
Published on: 26 May, 2021
Loyalty

Experience-First Thinking: How Knowing Your Product and Your Customer Creates App Loyalty

Reams of research suggest a strong relationship between the quality of a mobile app experience and the customer's opinion of

Written by: Subharun Mukherjee
Published on: 13 May, 2021
Mobile Marketing

App Store Screenshots to Attract Downloads on Google Play and App Store

The majority of people want to touch and feel a product before making a purchase.1  The same is true for

Written by: Subharun Mukherjee
Published on: 06 May, 2021
Marketing Strategies

What Are App Clips?

App clips are lightweight versions of full-size iOs applications that can provide immediate service to someone needing to perform a

Written by: Subharun Mukherjee
Published on: 04 May, 2021
SMS Marketing

Consumer Views on SMS Notifications

Want to hear something shocking? SMS turns 29 this year. That's right: the first SMS, which said “Merry Christmas,” was

Written by: Subharun Mukherjee
Published on: 27 Apr, 2021
Personalization

How BigShyft Uses Personalized Email Marketing to Increase Retention Rates by 40%

Email marketing emerged on the scene four decades ago. But it still continues to break records as the marketing format

Written by: Subharun Mukherjee
Published on: 22 Apr, 2021
Personalization

15 Actionable Personalization Messages to Connect With Users

Users want digital marketing to be relevant and targeted to their specific interests. In fact, 80% of customers are more

Written by: Subharun Mukherjee
Published on: 20 Apr, 2021

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