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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
App demonstration videos, also known as app demo videos or app explainer videos, help showcase your app’s key features and
Measuring the success of a mobile application goes far beyond just download counts. To understand if your mobile app marketing
Daily active users (DAUs) and monthly active users (MAUs) indicate how sticky your application is for users. It’s the glue
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Fintech onboarding is the first form of experience you give to your users. This experience covers a series of steps:
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Acquiring new customers costs five to seven times more than retaining existing ones. That’s why businesses should track the right
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Today’s mobile users expect more than just utility from their apps. They want experiences, something engaging, rewarding, even entertaining. However,
The mobile gaming industry has exploded, with over 3.32 billion mobile gamers globally as of 2025. It remains one of
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