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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Black Friday has grown from a one-day shopping frenzy into one of the biggest retail events of the year. To
St. Patrick’s Day has changed from being just parades and pub celebrations. It is a fantastic opportunity for brands across
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Marketers today are stretched thin with numerous channels, numerous campaigns, and a multitude of repetitive tasks. Hitting “send” isn’t the
Holiday marketing has become a key performance driver that significantly impacts a brand’s annual results. The last quarter consistently delivers
The holiday season is a critical time for brands. In the US, online holiday sales reached $240 billion in 2024,
Republic Day in India, celebrated on January 26 every year since 1951, is a time of national pride and unity,
Artificial intelligence has evolved rapidly from predictive analytics to generative AI that can produce text, images, and code. Each advancement
The Lunar New Year, often called Chinese New Year or Spring Festival, is a peak time for engagement in Asian
A multi-agent AI system is a team of specialized AI agents. Think of it as a team of humans, each
Marketers expect more than just a reaction from AI agents. An ideal marketer would want an AI agent to act
Marketing leaders today face a paradox: expectations for growth are higher than ever, but budgets remain flat. Gartner’s 2025 CMO
Free Customer Engagement Guides
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