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Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Black Friday has grown from a one-day shopping frenzy into one of the biggest retail events of the year. To
Easter hits the sweet spot between two major retail peaks of the winter holidays and summer sales, making it a
AI agents, sometimes called intelligent agents, are autonomous software systems that perceive customer data, plan actions, and execute tasks with
Easter is a powerful symbol of renewal and fresh starts. For marketers, it’s also the perfect time to resurrect dormant
Manual lead generation is like fishing with a stick and string. You might catch something, but it’s slow, unpredictable, and
St. Patrick’s Day has changed from being just parades and pub celebrations. It is a fantastic opportunity for brands across
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Marketers today are stretched thin with numerous channels, numerous campaigns, and a multitude of repetitive tasks. Hitting “send” isn’t the
Holiday marketing has become a key performance driver that significantly impacts a brand’s annual results. The last quarter consistently delivers
The holiday season is a critical time for brands. In the US, online holiday sales reached $240 billion in 2024,
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