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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Every marketer faces the challenge of standing out in a flooded inbox. Relying solely on intuition and experimentation can make
Remember when pop-up ads seemed to be everywhere, interrupting your browsing at the worst moments? Digital advertising has come a
Today’s mobile users expect more than just utility from their apps. They want experiences, something engaging, rewarding, even entertaining. However,
The mobile gaming industry has exploded, with over 3.32 billion mobile gamers globally as of 2025. It remains one of
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
Push notifications are an essential part of mobile marketing, offering brands the ability to reach users directly and in real
Push notifications are short, clickable messages sent by apps or websites to re-engage users even when they're not actively using
In e-commerce, artificial intelligence (AI) is changing how businesses interact with customers and drive revenue growth. AI use cases in
A high cart abandonment rate means lost sales and wasted marketing efforts. In this blog, we’ll explain what cart abandonment
Discover how artificial intelligence (AI) is revolutionizing customer experience (CX) in this in-depth guide. Learn why AI is essential for
At CleverTap, recognition validates the work, consistency defines the culture. And in the G2 Spring 2025 report, our continued leadership
RFM customer segmentation—an approach based on recency, frequency, and monetary value—is a powerful framework that helps businesses segment their customers
Free Customer Engagement Guides
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