AI and ML

How AI Can Improve Customer Experience: 12 Effective Ways & Examples

Discover how artificial intelligence (AI) is revolutionizing customer experience (CX) in this in-depth guide. Learn why AI is essential for

Written by: Subharun Mukherjee
Published on: 04 Apr, 2025
CleverTap

CleverTap Earns 159 G2 Badges in Spring 2025

At CleverTap, recognition validates the work, consistency defines the culture. And in the G2 Spring 2025 report, our continued leadership

Written by: Subharun Mukherjee
Published on: 27 Mar, 2025
Data and Analytics

What is RFM Customer Segmentation in E-commerce?

RFM customer segmentation—an approach based on recency, frequency, and monetary value—is a powerful framework that helps businesses segment their customers

Written by: Subharun Mukherjee
Published on: 12 Feb, 2025
CleverTap

CleverTap Recognized in the 2025 Gartner® Magic Quadrant™ for Personalization Engines

What a fantastic start to 2025! We are excited to share that CleverTap has been recognized as a Niche Player

Written by: Subharun Mukherjee
Published on: 11 Feb, 2025
Data and Analytics

How to Improve Conversion Rate: 21 Ways to Boost Conversions

Improving website conversion rate is key to boosting your sales and engagement. This guide shares 21 effective strategies to optimize

Written by: Subharun Mukherjee
Published on: 03 Feb, 2025
CleverTap

Looking Back: A Year of Growth with G2 Winter 2025 Reports

Yesterday's achievements are today's benchmarks. That's how we operate at CleverTap. And that’s perhaps why in the G2 Winter 2025

Written by: Subharun Mukherjee
Published on: 18 Dec, 2024
Push Notifications

Web Push Notifications Explained with Real-Life Examples & Use Cases

Web push notification is a powerful tool to guide users along their journey on your website and/or app and keep

Written by: Subharun Mukherjee
Published on: 16 Dec, 2024
CleverTap

CleverTap Enters Strong Performer Category in the Forrester Wave 2024 for CCMH

What a great way to herald into 2025! We are thrilled to share that CleverTap has been recognized as a

Written by: Subharun Mukherjee
Published on: 06 Dec, 2024
Ecommerce and Retail

Email Marketing for E-commerce: 10 Strategies to Boost Sales

The right email marketing for e-commerce strategies can drive sales, engage customers, and build lasting relationships through personalized, timely, and

Written by: Subharun Mukherjee
Published on: 28 Nov, 2024
CleverTap

Maximizing Festive Season Sales with CleverTap’s Personalization Schema

Festive season sales demand personalization like never before. Discover how CleverTap's Personalization Schema empowers you to tailor varying levels of

Written by: Subharun Mukherjee
Published on: 28 Nov, 2024
Ecommerce and Retail

How to Optimize Massive Online Sales Events?

Discover how to optimize Massive Online Sales (MOS) events with personalized strategies that drive engagement, conversions, and customer loyalty, backed

Written by: Subharun Mukherjee
Published on: 22 Nov, 2024
Push Notifications

​​45 Real-Time Push Notification Templates

Looking for inspiration to engage users instantly? This guide offers 45 real-time push notification templates to help you capture attention,

Written by: Subharun Mukherjee
Published on: 12 Nov, 2024

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