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Heads Data Science.Expert in AI, Data & Analytics and awarded 40 under 40 Data Scientists in India.
The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Why would you want to convert a numerical variable into categorical one? Depending on the situation, it can lead to
As an analyst, you can explore the relationship between variables both quantitatively and visually. However, only looking at the quantitative
In the world of data analysis, one tool is often left unused. While being a very powerful analytics tool, cohorts
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
