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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
2022 was a great year! That is because you, our customers, have continuously inspired, supported, and loved our products, and
The goal of the fintech industry is a lofty but important one: to make financial services more accessible to the
To assist marketers in understanding and implementing mobile marketing best practices, we host CleverTap Quarterly (CTQ) — a virtual event
In 2021, customers used CleverTap to send over 1 trillion messages, and create about 9 million campaigns! We strove to
From the start, we’ve been on a mission to help digital brands increase customer retention and lifetime value through the
Imagine this: you’re sitting in the doctor’s office for your annual physical. The doctor comes in with his clipboard, makes
Given the recent discussion over privacy, security, and the role of service providers such as CleverTap, we’d like to clarify our
Your product is the very heart of your business. And as a business owner, entrepreneur, or product manager, you know
Cricket is a religion for most people in India and Indian Premier League (IPL) is one of the major festivals
CleverTap today – We enable over 4000 leading brands such as Sony, Samsung, McDonald's, Reliance Jio, Hotstar, Idea, Zomato, BookMyShow,
Broadcast receivers are the handlers for receiving and processing push notifications sent to an android device. Setting up a single
See what showed up fresh off the oven - a video demo of CleverTap by our very own Paul Brody. He
Free Customer Engagement Guides
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