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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Part 1 of our series on Mobile Marketing Strategies for Fintech Brands Never have more people in more countries relied
Achieving Growth Goals and Hiring a Global CEO Suresh, Anand, and I started CleverTap with a mission to empower digital
Every year, the best and the brightest stars in the financial technology space gather together for Money 20/20. The event
This post was contributed by Vaidehi Vartak. From March to June in 2021, I interned at CleverTap as part of
From the start, we’ve been on a mission to help digital brands increase customer retention and lifetime value through the
CleverTap is all about growth. We help our customers grow by providing technology and innovations to build stronger relationships with
A bold new logo may look good but — let’s face it — it won’t solve your customer retention problems.
As mobile app companies mature, the first metric they use to gauge their success is user growth. The more users
Merchants aren't just prioritizing digital investments to meet the needs of mobile-first customers who are wary of physical stores or
The aftermath of COVID-19 has had a major impact on mobile businesses. Many industries are facing significant declines in user
App marketing has many moving parts, and marketers must also create multiple journeys to reach and retain consumers on their
Can’t stop playing Candy Crush Saga? You have Aristotle to thank for that. That’s because BJ Fogg, the psychologist responsible
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