Mobile Marketing

Study: The Untapped Mobile Opportunity in Rural India

To say that the potential market for mobile apps in India is huge would be an understatement.  According to Data.ai,

Written by: Shivkumar M
Published on: 14 Mar, 2022
CleverTap

CTzen Stories: Meenakshi Ganesh on Beating Impostor Syndrome

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: CleverTap
Published on: 14 Mar, 2022
Marketing Strategies

Nick Hobbs of Brief On Building Subscription Services That Monetize

Subscription-based products rely on predictable, recurring revenue to survive and thrive—which means that user retention is even more important than

Written by: Sunil Thomas
Published on: 03 Mar, 2022
CleverTap

CTzen Stories: Irish Reyes-Edmondson on Careers and Motherhood — and Making a Difference

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Mrinal Parekh
Published on: 28 Feb, 2022
CleverTap

CleverTap Among G2’s Top 25

G2’s 2022 Best Software List is here. And we’re excited to announce that CleverTap has been included in the list

Written by: Shivkumar M
Published on: 23 Feb, 2022
Ecommerce and Retail

The Experience Economy is Upon Us – Are You Ready For It?

With the global pandemic, many facets of everyday life have inexorably changed. While people still need to go to school,

Written by: Subharun Mukherjee
Published on: 21 Feb, 2022
Marketing Strategies

Retention Strategies from Apps

What’s your app’s monthly retention rate?  If you don’t know the number off the top of your head, you’re not giving

Written by: Sunil Thomas
Published on: 18 Feb, 2022
CleverTap

CTzen Stories: Anupam Tripathi on Chasing Dreams 

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Mrinal Parekh
Published on: 18 Feb, 2022
Loyalty

The CMO of TOMS: Helping Change 100 Million Lives While Elevating an Iconic Brand

TOMS doesn’t just make shoes. This iconic brand also makes a difference, changing 100 million lives by donating one-third of

Written by: Sunil Thomas
Published on: 10 Feb, 2022
Marketing Automation

Marketing Automation 101: Learn the ROI of This Innovation

Your marketing team works hard to expand your customer base and bring your sales team qualified leads. But when they

Written by: Subharun Mukherjee
Published on: 08 Feb, 2022
CleverTap

CleverTap Quarterly Takeaways: Starting 2022 Strong

To help marketers learn the frameworks and tactics they can use to drive growth for their brands, we host CleverTap

Written by: Subharun Mukherjee
Published on: 03 Feb, 2022
Ecommerce and Retail

8 Ways Savvy Retailers Get Ecommerce Personalization Right

If you pay attention, you'll see ecommerce personalization everywhere you look. You log into your favorite retailer's app and you

Written by: Shivkumar M
Published on: 01 Feb, 2022

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