CleverTap

CTzen Stories: Marc-Antoine Hager – Life is a ‘Circle of Happiness’

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Marc-Antoine Hager
Published on: 12 Oct, 2022
Financial Services

Lessons From the Fintech and BFSI Masterclass by BharatPe and ICICI Bank

Fintech (financial technology) is an exciting and ever-evolving industry. As digital payments become increasingly popular, there’s been an increased demand

Written by: Niddhi Shah
Published on: 03 Oct, 2022
CleverTap

CTzen Stories: Arpita Porwal – Give Me Wings, Believe in Me – and Watch Me Fly! 

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Arpita Porwal
Published on: 27 Sep, 2022
CleverTap

G2 Fall 2022 Reports: CleverTap Recognized as Leader in Mobile Marketing and Personalization

The shiny new badges from the G2 Fall 2022 report are out. And CleverTap is named as a global Leader

Written by: Shivkumar M
Published on: 23 Sep, 2022
Data and Analytics

Keep an Eye on These Mobile App KPIs to Measure Your App’s Performance

Just like with any other marketing campaign, your mobile app needs constant monitoring to make sure it serves your brand

Written by: Subharun Mukherjee
Published on: 21 Sep, 2022
Customer Engagement

Conal Byrne of iHeartMedia on Achieving Engagement in an Underestimated Medium

If you were to guess the name of the media company that reaches nine of out 10 U.S. adults each

Written by: Sony Shetty
Published on: 20 Sep, 2022
Financial Services

How KoinWorks Boosts Financial Literacy While Growing Retention and Reducing Cost Per User by 70%

Indonesia is a country where more than half the population is underserved and unbanked. How has KoinWorks become Indonesia’s largest

Written by: Sony Shetty
Published on: 15 Sep, 2022
CleverTap

CTzen Stories: Rishabh Arora – My Journey Into Technology 

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Rishabh Arora
Published on: 14 Sep, 2022
Mobile Marketing

Here’s Why Your Customer Experience Needs an Experience Membrane

If you think about it, there’s truly nothing more important than the experience your customers have with your app and

Written by: Sony Shetty
Published on: 13 Sep, 2022
Mobile Marketing

How Developing a Mobile-First Strategy Can Help Your Business in the Long Run

Today, ‘mobile first’ doesn’t just refer to web design—it’s an essential part of successful brand marketing. Top-performing companies know the

Written by: Subharun Mukherjee
Published on: 08 Sep, 2022
Marketing Strategies

Breaking Taboos with Bayer Health

When a CMO and CTO of a Fortune 500 company moves out of her comfort zone, entire industries are bound

Written by: Sony Shetty
Published on: 06 Sep, 2022
Marketing Automation

4 Reasons for B2C Omnichannel Automation

Nearly 50% of European and North American ecommerce decision-makers agree that omnichannel marketing automation was essential for business growth in

Written by: Subharun Mukherjee
Published on: 01 Sep, 2022

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