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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
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Behavioral segmentation is like having a window into your customer's mind, allowing you to tailor your marketing efforts with pinpoint
A month over month (MoM) calculator measures the percentage change in a metric from one month to the previous. It
Marketers use customer segmentation to identify distinct groups within their audience and tailor their strategies accordingly. With practical insights and
Marketers use cross-channel marketing to meet their customers wherever they are, creating a smooth journey over multiple platforms. This article
Companies use psychographic segmentation to better understand what motivates their audiences and create more personalized marketing strategies. In this article,
Marketers use omnichannel marketing automation to create integrated, personalized customer experiences across various platforms. With practical tips and compelling examples,
Customer loyalty is challenging to earn and easy to lose, but the right tools can make all the difference. We
Looking for a good Braze alternative? Look no further. We examined the field of Braze competitors to help you identify
Data deprecation refers to how data loses its value and becomes less useful over time. In this blog, learn actionable
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