Top 8 Airship Competitors and Alternatives

Looking for Airship competitors? Discover the top 8 Airship alternatives that can improve your customer engagement strategies. This blog compares features, pricing, and user experiences to help you make informed decisions.

Airship is a customer experience platform that helps businesses create personalized interactions across mobile and web channels. Airship helps teams design and manage customer journeys and enables brands to harness the power of mobile-first strategies. 

Airship’s features include a no-code experience editor that allows teams to use the tool without needing technical expertise. It helps collect first and zero-party data to gain insights into customer interests and preferences. The tool supports orchestrated journeys across multiple channels, including email, SMS, and mobile wallets, and enables businesses to deliver tailored content and promotions.

However, Airship also has limitations in terms of pricing, a limited feature set, complexity of use, and complex analytics. Let’s take a look at the top 8 Airship competitors you must consider when choosing a customer engagement platform. 

Top Airship Competitors You Should Care About

1. CleverTap

CleverTap is an all-in-one customer engagement platform that empowers businesses to enhance user interactions and drive customer loyalty through data-driven insights. CleverTap integrates various data sources and provides a unified view of customer behavior, enabling personalized marketing strategies across multiple channels. 

CleverTap is a leading Airship alternative that provides features such as advanced segmentation, real-time analytics, and automated campaign management tools that help brands deliver timely and relevant communications. With a focus on maximizing customer lifetime value, CleverTap supports businesses in creating memorable experiences that foster brand loyalty and advocacy. Its capabilities are designed to scale with businesses, making it suitable for organizations of all sizes.

Pros

• Unified Customer Profiles: Combines data from various sources to create comprehensive customer profiles for better targeting.
• Advanced Segmentation: Utilizes AI-driven segmentation to identify and target specific user groups based on behavior and preferences.
• Real-Time Analytics: Provides actionable insights into user behavior and campaign performance for informed decision-making.
• Automated Campaign Management: Facilitates the creation and execution of personalized campaigns across multiple channels, including push notifications, email, SMS, and in-app messages.
• Personalization Engine: Delivers tailored content and experiences to users based on their interactions and preferences.
• Lifecycle Campaigns: Supports the design of campaigns that engage customers at every stage of their journey, from onboarding to retention.
• Integration Capabilities: Seamlessly integrates with existing marketing tools and CRM systems for cohesive campaign management.
• User Retention Tools: Offers features aimed at boosting customer retention through targeted messaging and engagement strategies.
• Scalability: Designed to grow with businesses, accommodating increasing data volumes and campaign complexity as organizations expand.

Leanplum is a CleverTap company that is tailored for app-first companies. It focuses on personalizing and optimizing user interactions across multiple touchpoints. It combines lifecycle marketing with real-time data and A/B testing capabilities to enhance customer experiences both inside and outside the app. 

With features that support personalized multi-channel engagement, Leanplum enables businesses to connect with users through mobile, in-app, web, and email campaigns. The platform emphasizes maximizing conversions by leveraging behavioral data, ensuring that messages reach customers at the right time and through the right channels.

Leanplum’s features include:

• Lifecycle Marketing: Integrates marketing strategies that engage users throughout their journey, from onboarding to retention.
• Real-Time Data: Utilizes live data to inform decision-making and optimize messaging strategies dynamically.
• A/B Testing: Supports extensive A/B testing to refine content and messaging for improved performance at key decision points.
• Multi-Channel Engagement: Enables coordinated campaigns across mobile, in-app, web, and email channels for comprehensive reach.
• Remote Configuration: Allows marketers to control live events and promotions without needing technical resources.
• Behavioral Insights: Analyzes user behavior to inform marketing strategies and improve customer interactions.
• Conversion Optimization: Focuses on maximizing conversion rates by ensuring timely and relevant messaging.
• Measurable ROI: Provides analytics tools to track campaign performance and assess the impact on revenue growth.

Cons

• Steep learning curve for new users.

Pricing

• Essentials Plan: CleverTap’s pricing starts at $75/month. This plan is ideal for startups with up to 5,000 Monthly Active Users (MAU).
• Advanced Plan: The pricing is available on request. This plan includes hyper-personalization, push amplification, advanced analytics, and premium engagement channels.
• Cutting Edge Plan: The pricing is available on request. This plan comes with AI-driven predictions powered by Clever.AI and campaign intelligence tools.

See how today’s top brands use CleverTap to drive long-term growth and retention

Schedule a Demo Now!

2. Adobe Campaign

Adobe Campaign is a marketing automation solution that enables businesses to create personalized, cross-channel campaigns by unifying customer data from various sources. The platform enhances customer engagement through targeted messaging and allows marketers to deliver relevant content at the right moment.

Pros

• Cross-Channel Campaign Management: Create and manage campaigns across multiple channels, including email, SMS, and social media.
• Data Unification: Pulls together customer data from various sources to create cohesive profiles for more personalized marketing.
• Personalization Tools: Enables highly customized messaging tailored to individual customer preferences and behaviors.
• Integration with Adobe Experience Manager: Allows for the creation of multiple versions of a single email to target different segments simultaneously.
• AI-Powered Insights: Utilizes Adobe Sensei to predict optimal send times and identify customers most likely to engage.
• User-Friendly Interface: Features a web-based UI that simplifies campaign management and execution.
• Collaboration Tools: Integrates with Adobe Workfront to enhance team collaboration and streamline campaign delivery.

Cons

• Steep learning curve.
• Not intuitive or user-friendly.
• Expensive for smaller-scale businesses.

Pricing

The pricing is available on request and follows the below considerations:

• Active Profiles: Pricing is based on the number of active customer profiles engaged within a 12-month period rather than the number of messages sent.
• Channels: Users select the primary engagement channels they wish to utilize, such as email or SMS, and pay only for those specific channels.
• Add-Ons: Tailored solutions can be developed with the help of Adobe’s professional services team to meet unique needs, with pricing adjusted accordingly.

3. WebEngage

WebEngage is a comprehensive customer engagement platform that enables businesses to enhance user interaction and retention through data-driven strategies. By consolidating customer data from multiple sources, WebEngage eliminates data silos and provides a unified view of customers, allowing for personalized engagement. 

Pros

• Customer Data Platform: Consolidates data from various sources to create a unified customer view.
• Product & Revenue Analytics: Provides insights into customer behavior and product usage through tools like cohort funnels and real-time event analytics.
• Segmentation: Enables real-time customer segmentation based on behavioral patterns and business goals using RFM modeling.
• Omnichannel Campaign Manager: Supports campaign execution across multiple channels, enhancing engagement opportunities.
• Campaign Orchestration: Allows users to create workflows, set rules, and run contextual campaigns triggered by customer interactions.
• Web Personalization: Delivers customized web experiences through tailored pages, pop-ups, and notifications.
• App Personalization: Utilizes behavioral data to deliver unique app experiences to customers.

Cons

• Limited or missing features.
• Customer support needs improvement.
• Slow performance and slow loading issues.

Pricing

• Solo Plan: Costs $199 per month.
• Band Plan: Pricing is available on request. It is designed for mid-sized businesses with a higher number of MAUs.
• Choir Plan: Targeted toward larger businesses. Offers more advanced features and higher limits on MAUs.
• Orchestra Plan: Custom pricing. Ideal for very large enterprises that need extensive customization and support.

4. Braze

Braze is a comprehensive customer engagement platform designed to enhance how businesses interact with their customers across various channels. It focuses on creating personalized experiences through data-driven insights and AI-powered tools, allowing brands to manage campaigns effectively and orchestrate customer journeys.

Pros

• Personalized Experiences: Leverages customer data to deliver highly customized interactions.
• BrazeAI™: An intelligent marketing advisor that learns from brand interactions to optimize content and strategies.
• Journey Orchestration: Facilitates seamless management of customer journeys across multiple touchpoints.
• Cross-Channel Messaging: Supports communication across email, SMS, mobile apps, and more to meet customers where they are.
• Real-Time Engagement: Enables just-in-time messaging for immediate relevance and impact.
• Analytics and Reporting: Provides insights into campaign performance and customer behavior for informed decision-making.
• Scalability: Designed to grow with businesses while adhering to privacy and security regulations.
• Integration Capabilities: Easily connects with existing marketing tools and platforms for a cohesive strategy.

Cons

• Limitations and missing features in terms of segmentation. 
• Steep learning curve.
• Customer support needs improvement.

Pricing

Braze has three pricing plans—starter, professional, and enterprise with custom quotes available upon request.

5. OneSignal

OneSignal is a robust customer engagement platform designed to streamline communication and enhance user interaction across multiple channels. It enables marketing teams to connect with their audience throughout the customer lifecycle without requiring extensive engineering support, making it accessible for businesses looking to optimize their marketing efforts.

Pros

• Autonomous Operation: Allows marketing teams to manage campaigns without ongoing engineering support.
• Omnichannel Messaging: Consolidates various communication channels into a single platform for streamlined messaging.
• User Lifecycle Engagement: Facilitates connection with users throughout their lifecycle, from onboarding to retention.
• Measurable ROI: Provides tools to track engagement and revenue impact, helping businesses assess the effectiveness of their campaigns.
• Low-Maintenance Platform: Designed for ease of use, minimizing the need for technical resources in ongoing operations.
• User Retention Strategies: Offers features aimed at reactivating and retaining users to enhance customer loyalty and lifetime value.

Cons

• Missing or limited features reported.
• Steep learning curve and require heavy onboarding support.
• Issues reported with the push notification feature.

Pricing

• Free Plan: Offers powerful essentials for small businesses at $0/month, with access to all channels but message limits may apply.
• Growth Plan: Starts at $9/month, designed for startups to scale, with additional usage costs by channel and an estimate for monthly costs.
• Professional Plan: Features advanced capabilities with custom pricing based on channel usage, including volume-based discounting options.
• Enterprise Plan: Provides ultimate control and support for businesses with a custom contract and additional features, also including volume-based discounting.

6. MoEngage

MoEngage is a cross-channel customer engagement platform designed for marketers and product owners who prioritize agility and efficiency. It enables brands to adapt quickly to changing customer expectations through real-time insights and personalized communications across multiple channels.

Pros

• Cross-Channel Engagement: Facilitates personalized communication across various channels, including email, push notifications, SMS, and in-app messaging.
• Real-Time Insights: Provides actionable insights to help brands understand customer behavior and preferences instantly.
• Single Dashboard Management: Simplifies customer data management by consolidating all information into one easy-to-use dashboard.
• AI-Powered Capabilities: Utilizes AI for predictive analytics, campaign optimization, and automated copywriting assistance.
• Secure Communication: Ensures safe engagement with customers while maintaining data privacy and compliance.
• Scalability: Supports brands of all sizes in expanding their engagement efforts effectively.

Cons

• Learning is tricky and complex for new users, and takes some time to learn how to navigate.
• Limited or missing features.
• Add-ons and useful features are expensive.

Pricing

Pricing plans are available on request. 

• Starter Plan: Basic analytics, user segmentation, push notifications, email and SMS campaigns.
• Growth Plan: Custom pricing; Advanced analytics, AI-driven insights, multi-channel marketing.
• Enterprise Plan: Growth plan features plus global control groups, dynamic product messaging, advanced journey optimization, and dedicated support.
• Add-Ons: Predictive segmentation, revenue analysis, custom dashboards.

7. Upland Localytics

Upland Software’s Localytics is a mobile app marketing and analytics platform designed to enhance customer engagement through personalized experiences. The platform enables businesses to understand their mobile app audience deeply, utilizing powerful analytics to drive retention, revenue, and loyalty. Localytics combines behavioral and historical data for detailed audience segmentation, allowing marketers to deliver targeted campaigns across various channels, including push notifications and in-app messages. 

Pros

• Mobile App Analytics: Provides insights into user interactions, helping businesses understand what drives retention and conversions.
• Predictive Analytics: Identifies potential customer churn and encourages conversions through data-driven insights.
• Personalized Campaigns: Crafts tailored campaigns using in-app and external customer data for effective audience engagement.
• Multi-Channel Engagement: Supports communication across app push notifications, web push, in-app messages, and app inboxes.
• Customer Segmentation: Combines multiple data layers for detailed audience segmentation to enhance targeting precision.
• Onboarding and Retention Strategies: Implements effective onboarding processes and compelling offers to boost customer loyalty.

Cons

• Missing sophisticated data features and reporting could be more efficient.
• Expensive for small-scale businesses.

Pricing

Custom pricing is available on request. 

8. Iterable

Iterable is a powerful marketing automation platform designed to enhance customer engagement through individualized messaging and harmonized communication channels. By leveraging real-time data, Iterable allows businesses to create dynamic campaigns that adapt to customer interactions, fostering one-on-one relationships.

Pros

• Individualized Messaging: Utilizes real-time data to create personalized communications tailored to each customer.
• Harmonized Channels: Connects with customers seamlessly across multiple channels, including email, SMS, web, and in-app messaging.
• Dynamic Campaigns: Designs automated journeys that adapt content based on customer behavior and signals.
• Real-Time Data Utilization: Provides insights that enable marketers to respond instantly to customer interactions.
• AI-Powered Journey Creation: Incorporates AI technology to enhance the relevance and impact of marketing messages.
• Automated Workflows: Facilitates the creation of always-on campaigns that engage customers without manual intervention.
• Cross-Channel Orchestration: Reduces communication noise by harmonizing messaging across different platforms for a unified experience.
• User-Friendly Interface: Offers an intuitive dashboard for easy campaign management and performance tracking.

Cons

• Inadequate reporting features, the dashboard needs improvement.
• Limited or missing features.

Pricing

• Small Businesses: Starting at $500/month.
• Mid-Sized Businesses: $1,500 – $3,000/month.
• Large Enterprises: Custom pricing is available on request. 

Choosing the Right Airship Competitors

When choosing an alternative to Airship, it’s essential to evaluate your specific business needs, scale of operations, and budget constraints. Consider factors such as ease of implementation, learning curve, customer support quality, and pricing structure when making your final decision. The best platform isn’t necessarily the one with the most features, but rather the one that aligns perfectly with your organization’s customer engagement goals and operational capabilities.