Marketing Strategies

Unlock Growth with User Retention: The Ultimate Data-Driven Guide for Marketers

Think of your business as a bucket. If there are leaks (churn), no matter how much water (users) you pour

Written by: Shivkumar M
Published on: 30 Apr, 2025
Push Notifications

10 Push Notifications Metrics You Need To Track: CTR, Open Rate & More

Push notifications are an essential tool for businesses looking to engage users and drive conversions. These messages are delivered directly

Written by: Agnishwar Banerjee
Published on: 30 Apr, 2025
Customer Engagement

Top 16 MoEngage Competitors & Alternatives

In search of a good alternative to MoEngage for your customer engagement needs? We’ve analyzed the landscape of MoEngage competitors

Written by: Agnishwar Banerjee
Published on: 28 Apr, 2025
CleverTap

CleverTap vs. WebEngage: Choosing the Right Customer Engagement Platform

CleverTap and WebEngage are two popular customer engagement platforms, each offering robust capabilities to level up how brands interact with

Written by: Agnishwar Banerjee
Published on: 28 Apr, 2025
Push Notifications

Why Push Notifications Go Undelivered On Android Devices & What to Do About It

Did you know your carefully crafted push notifications might never reach half your audience? Despite best efforts, many marketers suffer

Written by: Kiran Pius
Published on: 24 Apr, 2025
Customer Engagement

35 Push Notification Best Practices to Increase CTR & Customer Retention

Push notifications are short, clickable messages sent by apps or websites to re-engage users even when they're not actively using

Written by: Subharun Mukherjee
Published on: 24 Apr, 2025
AI and ML

15 Powerful Use Cases & Examples of AI in E-commerce Marketing

In e-commerce, artificial intelligence (AI) is changing how businesses interact with customers and drive revenue growth. AI use cases in

Written by: Subharun Mukherjee
Published on: 24 Apr, 2025
Financial Services

How Push Notifications Drive Engagement and Growth for Fintech Firms

Seeing an increase in your app downloads but no corresponding rise in transactions or transaction value can be both frustrating

Written by: Mrinal Parekh
Published on: 24 Apr, 2025

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