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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s
It’s a small world (after all) — thanks to big data. Businesses have become more reliant on the data they
Social Media has long been used as a platform where brands publish content in order to attract, engage with, and
Shopping apps are losing customers faster than acquiring them. One fourth of all apps get used only once before being
It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6
How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a
In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,
The secret to acquiring and retaining users is simple: understand their value. Knowing the value of your users helps you
In a popular article in 1995, Clifford Stoll - a celebrated author, astronomer, and teacher, lamented that there was no
What’s so great about content marketing? Every app does install ads. Social media posts are a dime a dozen. Paid
There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to
The journey is more important than the destination. As creators of web and mobile experiences, it can be easy to
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
