Marketing Strategies

12 Mobile Business Leaders Share Their Most Valuable Growth Advice

It takes a lot to grow a successful mobile business. Tenacity, determination, intelligence, leadership — and a lot of help. 

Written by: Shivkumar M
Published on: 03 Nov, 2020
CleverTap

Nurturing Circle: Celebrating the Challenges and Impact of Women Colleagues

Working women face challenges at every level, from the need to multitask to the constant struggle between personal and professional

Written by: Priya Baptista
Published on: 28 Oct, 2020
Mobile Marketing

App Monetization Strategies: 6 Bankable Ways to Turn a Profit

You have a lot of goals for your app: Create something cool that helps people. Offer an amazing user experience.

Written by: Shivkumar M
Published on: 27 Oct, 2020
Journeys

User Journey Mapping to Improve UX

We thrive on stories. We've been telling them for generations. Stories are tools for communication. But more importantly, they’re a

Written by: Shivkumar M
Published on: 20 Oct, 2020
Customer Engagement

Understanding Engagement Metrics

In session two of our Reimagine Growth webinar series, Abhishek Patil, CoFounder of GrowthX, took us through an overview of

Written by: Shivkumar M
Published on: 13 Oct, 2020
CleverTap

CleverTap Wins AWS 2020 Technology Partner of the Year

Our company was founded with the mission to make user engagement more relevant. And we have come a long way

Written by: Subharun Mukherjee
Published on: 08 Oct, 2020
Mobile Marketing

Top Mobile Ad Networks for App Monetization & User Acquisition

If you want to capture your customers’ attention, you’ve got to be where they are. And that’s on mobile.  Mobile

Written by: Shivkumar M
Published on: 29 Sep, 2020
Financial Services

5 Fintech Trends Taking the Industry by Storm

With the current challenges that Fintech apps face and the current global health crisis, you might expect the Finance technology

Written by: Shivkumar M
Published on: 15 Sep, 2020
CleverTap

Highlights from the Quarterly Recap

Last month we hosted our inaugural CleverTap Quarterly showcase, where we shared market insights, introduced our latest product innovations, and

Written by: Shivkumar M
Published on: 10 Sep, 2020
Technology

Preparing for iOS 14 User Privacy Updates

At WWDC 2020 in June, Apple announced a notable change to iOS 14 with respect to user privacy. Given the

Written by: Mrinal Parekh
Published on: 03 Sep, 2020
Financial Services

Fintech App Teardowns: How the Best in the Business Attract, Engage, and Retain Customers

The Fintech industry is booming.  Growing demand and adoption of mobile banking and finance apps have the market on track

Written by: Shivkumar M
Published on: 01 Sep, 2020
CleverTap

Introducing Our New Chief Customer Officer

Our primary focus is and always has been our customers. We consider your business to be an extension of our

Written by: Sunil Thomas
Published on: 20 Aug, 2020

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