Financial Services

How to Improve Fintech Push Notification CTRs: 6 Proven Ways

Fintech applications face fierce competition for user attention. Only 21% of new fintech app users convert in the first week after

Written by: Shivkumar M
Published on: 23 May, 2025
Push Notifications

Push Notifications vs. SMS Messaging: What Should Marketers Use and When?

Today’s customers expect brands to engage them with speed, context, and relevance across every touchpoint of their journeys. Mobile-first experiences

Written by: Kiran Pius
Published on: 23 May, 2025
Data and Analytics

Churn Rate: What It Is and How to Calculate It

Understanding your churn rate is crucial because it helps you pinpoint where you might be losing customers and why. In

Written by: Shivkumar M
Published on: 22 May, 2025
Customer Engagement

Unlock Faster Experimentation and Smarter Journeys with IntelliNODE

Marketing today is a race against time, against complexity, and against rising expectations. Teams are always under pressure to deliver

Written by: Kiran Pius
Published on: 22 May, 2025
Financial Services

15 Best Fintech Marketing Campaigns That Set the Bar

Brands constantly battle for attention.  When consumers spend most of their free time digitally, this battle moves to their screens.

Written by: Agnishwar Banerjee
Published on: 21 May, 2025
Customer Engagement

What is In-App Messaging? Benefits, Examples, and Best Practices

If you want to connect with your users when they’re most engaged, then in-app messaging offers one of the most

Written by: Shivkumar M
Published on: 21 May, 2025
Data and Analytics

Data-Driven Email Marketing: Strategies to Unlock Higher Conversions and Growth

Every marketer faces the challenge of standing out in a flooded inbox. Relying solely on intuition and experimentation can make

Written by: Subharun Mukherjee
Published on: 21 May, 2025
Marketing Strategies

How to Use Beacon Marketing: A Guide for Modern Marketers

Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up

Written by: Shivkumar M
Published on: 19 May, 2025
Marketing Strategies

What Are Interstitial Ads? How to Use Them for Engagement and Growth

Remember when pop-up ads seemed to be everywhere, interrupting your browsing at the worst moments? Digital advertising has come a

Written by: Subharun Mukherjee
Published on: 19 May, 2025
Marketing Strategies

14 Inspiring App Gamification Examples to Boost Your Mobile User Experience

Today’s mobile users expect more than just utility from their apps. They want experiences, something engaging, rewarding, even entertaining. However,

Written by: Subharun Mukherjee
Published on: 16 May, 2025

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