CleverTap

It’s Never Too Late to Learn! 

With the competitive environment that we thrive in, adapting to change is the best gift we can give ourselves. Our

Written by: Amrita Vazirani
Published on: 31 May, 2023
Segmentation

The Benefits of Behavioral Segmentation and How It Can Increase LTV

Mobile gaming is big business, but it's not always easy to keep players engaged and spending money. Fortunately, there's a

Written by: Subharun Mukherjee
Published on: 31 May, 2023
Gaming

Modern Day LiveOps Capabilities for Gaming

With the rapidly evolving gaming industry, LiveOps has become an integral part of game development and operation because it allows

Written by: Shivkumar M
Published on: 30 May, 2023
Data and Analytics

5 Common Pitfalls in Customer Analytics: Don’t Let Them Define Your Marketing Strategy

You've spent countless hours crafting the perfect marketing strategy, using every trick in the book to attract and retain customers.

Written by: Shivkumar M
Published on: 29 May, 2023
Mobile Marketing

Harness the Power of In-App Messaging to Boost User Retention

Anyone with a smartphone — which is most of us these days — has any number of apps installed on

Written by: Subharun Mukherjee
Published on: 25 May, 2023
CleverTap

CleverTap Turns 10

Today, as we celebrate our 10th anniversary, I am filled with immense pride and gratitude for each of you. This

Written by: Sunil Thomas
Published on: 24 May, 2023
Personalization

Player Personalization: How It’s Changing Gaming

Gone are the days when mobile games were just a source of entertainment. Today, they are a billion-dollar industry, with

Written by: Subharun Mukherjee
Published on: 24 May, 2023
Media and Entertainment

Streaming Push Notification CTRs: Android vs iOS

In an attention economy, every streaming app faces an uphill battle to retain subscriber interest. One way to keep them

Written by: Shivkumar M
Published on: 23 May, 2023
Ecommerce and Retail

Ecommerce Personalization: How to Turn Casual Shoppers Into Lifelong Buyers

If you’re an ecommerce app and you want to grow your customer base and solve for ROI, you've simply got

Written by: Subharun Mukherjee
Published on: 18 May, 2023
CleverTap

​​Don’t Be Afraid to Give Up the Good for a Chance at the Great 

Niddhi Shah is CleverTap’s Director of Success Strategy and Operations within the Customer Success team and has led some particularly

Written by: Niddhi Shah
Published on: 17 May, 2023
Media and Entertainment

Session Frequency: Keep Streaming Users Coming Back for More

According to Statista, 66% of Americans aged between 18 and 44 use streaming services several times a day. Considering the

Written by: Subharun Mukherjee
Published on: 17 May, 2023
Media and Entertainment

How to Get Streaming App Customers to Buy More

Customers are spoiled for choice with the hundreds of on-demand services available today. Once a user has signed up for

Written by: Shivkumar M
Published on: 11 May, 2023

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