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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
The cornerstone of any successful brand is its relationship with customers. When the customer relationship is strong, small hiccups in
As the most popular messenger app in the world*, WhatsApp is a potential gold mine for businesses looking to extend
As Apple famously said back in 2009, “There’s an app for that.” Actually, 8.93 million of them available today around
In today’s online marketplace, the customer is king. Why? Because there are so many brands clamoring for business, customers can
Our very own Annanda Cunha, Customer Success Manager, shares her insights on taking up challenges, and encourages us to not
Real-time mobile app analytics are the secret sauce for developers looking to boost the return on investment (ROI) of the
User segmentation is the backbone of targeted marketing in the digital age. Its capacity to generate insights into customer preferences,
What if we told you that there’s one sure-fire way to improve your brand’s profitability (by up to 25% or
The process of segregating app users into different groups based on common characteristics, traits, and behaviors is known as app
Getting users to install your app is easy. The real test, however, is getting them to keep coming back. In
As dieting trends come and go, user retention in the digital space can be tricky. How can an app retain
Campaign automation is a powerful tool that can streamline marketing efforts by engaging customers across multiple channels without the need
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
