Customer Engagement

How to Improve Your UX Using Task Analysis

There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to

Written by: Shivkumar M
Published on: 27 Jun, 2019
Technology

Heuristic Evaluation: Improve Your App’s UX Using 10 Usability Heuristics

So you’ve built your app and are ready to unleash it upon the world? Not so fast. Part of the

Written by: Shivkumar M
Published on: 06 Jun, 2019
Customer Engagement

Customer Experience: Tools to Build Outstanding Experiences

We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts

Written by: Shivkumar M
Published on: 21 Mar, 2019
Customer Engagement

User Experience Optimization: Process and Techniques for Continuous App Improvement

We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of

Written by: Shivkumar M
Published on: 07 Mar, 2019
Marketing Strategies

Voice Command App – Why Your Marketing Needs to Adapt to Voice

There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with

Written by: Shivkumar M
Published on: 21 Feb, 2019
Customer Engagement

Enhancing App UX Through Psychology

Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user

Written by: Shivkumar M
Published on: 10 Jan, 2019
Customer Engagement

User Experience: UX Design Principles That Deliver Awesome Apps

Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that

Written by: Shivkumar M
Published on: 13 Dec, 2018
Data and Analytics

Mobile Data Collection: Improving User Experience While Protecting User Privacy

There are 4.92 billion mobile users globally. That’s 66% of the total population. And global mobile data traffic is projected

Written by: Shivkumar M
Published on: 11 Oct, 2018
Customer Engagement

How to Use the Google HEART Framework to Measure and Improve Your App’s UX

User experience designers spend a lot of time observing users, talking to them, and gathering feedback. They track metrics like

Written by: Shivkumar M
Published on: 04 Oct, 2018

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