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Imagine you’re on vacation in a new city. You stop into a Starbucks for your morning caffeine fix, and before
If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user
The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being
Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile
US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for
Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active
We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact
The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed
User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies
As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6
Did you know that push notification CTRs are as high as 40%, compared to email CTRs of just 5%?* Done right,
Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.