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Marketing Strategies

Top Strategies for Customer Winback

In romantic comedies, the male protagonist often makes an attempt to win back the heart of his lady with an

Written by: Subharun Mukherjee
Published on: 28 Mar, 2019
Customer Engagement

Power User Curve For Mobile Marketing Superheroes

Customers are your lifeblood. Knowing who they are and what keeps them engaged are important pieces of your business puzzle.

Written by: Subharun Mukherjee
Published on: 13 Mar, 2019
Personalization

Personalized Marketing: 5 Simple Rules for Better Personalization in Mobile Marketing

Imagine you’re on vacation in a new city. You stop into a Starbucks for your morning caffeine fix, and before

Written by: Shivkumar M
Published on: 24 Jan, 2019

Boost Customer Lifetime Value

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Mobile Marketing

Key Statistics to Boost Your Mobile Marketing Strategy

If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user

Written by: Shivkumar M
Published on: 01 Jan, 2019
Push Notifications

2018 Report: Data-Backed Secrets of Winning Push Notification Campaigns

The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being

Written by: Shivkumar M
Published on: 10 Jul, 2018
Mobile Marketing

7 of the Best Examples of App Gamification

Gamification is a powerful tool to acquire, engage, and retain users. In fact, Gigya found that gamification boosts engagement by

Written by: Anjali Jain
Published on: 06 Jun, 2018
Marketing Strategies

Location Based Marketing Playbook + Examples

Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile

Written by: Subharun Mukherjee
Published on: 05 Jun, 2018
Customer Engagement

4 Tips for Media App Engagement

US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for

Written by: Mrinal Parekh
Published on: 31 May, 2018
Mobile Marketing

How 2 Mobile Apps Fought Churn Rate and Won

Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active

Written by: Shivkumar M
Published on: 24 May, 2018
Customer Engagement

Split Testing to Increase User Engagement: 7 A/B Tests to Try

We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact

Written by: Shivkumar M
Published on: 10 May, 2018
Customer Engagement

How to Measure Your App’s Health with User Engagement Metrics

The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed

Written by: Shivkumar M
Published on: 20 Mar, 2018
Customer Engagement

Deep Linking: Key for User Retention and Engagement

User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies

Written by: Mrinal Parekh
Published on: 15 Mar, 2018

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