Personalization

How User Segmentation Powers Personalization

User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based

Written by: Subharun Mukherjee
Published on: 09 May, 2023
Personalization

Personalized Lifecycle Marketing: High-Impact Use Cases in Gaming

Personalization is a powerful way to increase user engagement, retention, and monetization for gaming apps. By tailoring the app experience

Written by: Momchil Kyurkchiev
Published on: 04 May, 2023
Customer Engagement

7 Ways to Enhance Customer Engagement Using Website Personalization

Website personalization is the practice of creating customized experiences for website visitors based on their individual preferences, behaviors, and other

Written by: Shivkumar M
Published on: 02 May, 2023
Ecommerce and Retail

How Meesho Created an App Experience to Serve an Untapped Market (Part 2 of 2)

As noted in part one of this blog, CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann

Written by: Sony Shetty
Published on: 14 Feb, 2023
Ecommerce and Retail

How Meesho Created an App Experience to Serve an Untapped Market (Part 1 of 2)

CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann Salz, an author, analyst, and senior contributor at

Written by: Sony Shetty
Published on: 31 Jan, 2023
Customer Engagement

Boost Engagement and Conversion on Your Website With Web Personalization

For the most part in the past, every user who visited a website saw the exact same content, and as

Written by: Soumya Soni
Published on: 27 Dec, 2022
Marketing Strategies

Improving UX with Multichannel Marketing

Before the 1940s, print media and radio ruled the marketing landscape. Then along came television, and marketers had to reinvent

Written by: Subharun Mukherjee
Published on: 18 Oct, 2022
Personalization

How Nymbl Science Engages Older Adults Through Trust-building and Personalization

The problem is real and growing more serious as the US population ages: According to the CDC, falls are the

Written by: Sony Shetty
Published on: 30 Aug, 2022
Personalization

How Personalized Marketing Is Paying Off

The closer you get to your customer, the bigger the gains. A new report by McKinsey & Company on the

Written by: Subharun Mukherjee
Published on: 12 Jul, 2022
Ecommerce and Retail

8 Ways Savvy Retailers Get Ecommerce Personalization Right

If you pay attention, you'll see ecommerce personalization everywhere you look. You log into your favorite retailer's app and you

Written by: Shivkumar M
Published on: 01 Feb, 2022
Financial Services

Fintech Playbook Strategies: Empower Customers to Reach Personal Goals

Part 2 of our series on Mobile Marketing Strategies for Fintech Brands. Read Part 1. We’ve been talking about the

Written by: Sunil Thomas
Published on: 09 Dec, 2021
Personalization

15 Actionable Personalization Messages to Connect With Users

Users want digital marketing to be relevant and targeted to their specific interests. In fact, 80% of customers are more

Written by: Subharun Mukherjee
Published on: 20 Apr, 2021

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