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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based
Personalization is a powerful way to increase user engagement, retention, and monetization for gaming apps. By tailoring the app experience
Website personalization is the practice of creating customized experiences for website visitors based on their individual preferences, behaviors, and other
As noted in part one of this blog, CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann
CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann Salz, an author, analyst, and senior contributor at
For the most part in the past, every user who visited a website saw the exact same content, and as
Before the 1940s, print media and radio ruled the marketing landscape. Then along came television, and marketers had to reinvent
The problem is real and growing more serious as the US population ages: According to the CDC, falls are the
The closer you get to your customer, the bigger the gains. A new report by McKinsey & Company on the
If you pay attention, you'll see ecommerce personalization everywhere you look. You log into your favorite retailer's app and you
Part 2 of our series on Mobile Marketing Strategies for Fintech Brands. Read Part 1. We’ve been talking about the
Users want digital marketing to be relevant and targeted to their specific interests. In fact, 80% of customers are more
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