AI and ML

How AI Can Improve Customer Experience: 12 Effective Ways & Examples

Discover how artificial intelligence (AI) is revolutionizing customer experience (CX) in this in-depth guide. Learn why AI is essential for

Written by: Subharun Mukherjee
Published on: 04 Apr, 2025
Marketing Strategies

Eliminate Silos in Your CX Strategy With Gartner® “CORE” Model

It’s long been said that the customer is king. And if the customer is king, then his or her birthright

Written by: Sony Shetty
Published on: 11 Jul, 2022
Marketing Automation

How Mobile Marketing Automation Platforms Help Personalize the Customer Experience

Smartphones have fast become the go-to tool for accessing online content—from news and entertainment to products and services, typically in

Written by: Subharun Mukherjee
Published on: 30 Jun, 2022
Marketing Strategies

Abhishek Gupta: Marketers Should Create Value at Every Touchpoint

In this episode of the Mobile Presence podcast, part of the Reimagine Growth series sponsored by CleverTap, our host Peggy

Written by: Shivkumar M
Published on: 24 May, 2022
Marketing Strategies

Why Harnessing Customer Experience is Key to Building a Product That Scales

Users uninstall apps for many reasons. But when we asked 2,000 respondents for their top reason to delete an app

Written by: Shivkumar M
Published on: 11 Jan, 2022
Ecommerce and Retail

The New Experience Economy: How Ecommerce Brands Can Thrive in the Future of Retail

The death of retail has been greatly exaggerated. Ecommerce revenues were up more than 30% in 2020,* and the past

Written by: Shivkumar M
Published on: 01 Apr, 2021
Marketing Strategies

Mobile App Marketing: 3 Winning Strategies from Top Verticals (2021)

In part three of our Reimagine Growth masterclass series, Jenien Lim, Senior CS Manager at Adjust and Adam Hadi, VP

Written by: Shivkumar M
Published on: 04 Mar, 2021
Marketing Strategies

Lessons from UX Writing for Enterprise SaaS Products

It’s been over 6 months since I’ve started writing for a B2B enterprise product — CleverTap. Having earlier been in

Written by: Shivkumar M
Published on: 02 Jul, 2020
Marketing Strategies

Delighting Customers in a Crisis – CleverTap

As mobile marketers, you have it rough nowadays. If your budgets haven’t been cut yet, you now have to navigate

Written by: Shivkumar M
Published on: 30 Apr, 2020
Customer Engagement

9 Actionable Customer Experience Metrics to Boost User Retention

It’s no secret the success of an app is heavily dependent on the user experience.  Everything from app store ranking,

Written by: Subharun Mukherjee
Published on: 06 Aug, 2019

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