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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Artificial intelligence (AI) is changing how e-commerce companies engage and retain customers. In this guide, we’ll explore practical ways to
Needs-based segmentation is a powerful approach that helps brands categorize customers based on their needs and expectations rather than just
One-size-fits-all marketing is losing its impact as consumers prioritize meaningful connections. They prefer brands that resonate with their values, habits,
Website conversion rate optimization (CRO) is a strategy to enhance your website's ability to turn visitors into customers, subscribers, or
Over one billion users worldwide have already embraced Rich Communication Services (RCS)—the next-generation messaging technology championed by Google and adopted
Salesforce Marketing Cloud (SFMC) has been a popular choice for businesses seeking a comprehensive marketing automation and customer engagement platform.
Combining customers’ demographic data with psychographic insights creates powerful customer segmentation strategies that drive personalized marketing, deeper engagement, and long-term
Every user has a journey. Some are just getting started, others are deeply engaged, and a few have walked away.
Geodemographic segmentation is a marketing strategy that groups customers using location and demographic data. This type of segmentation helps marketing
Gender segmentation is the practice of dividing your audience based on their gender identities. This blog explores what it is,
Geographic segmentation segments customer groups to deliver hyper-targeted, location-based strategies for maximum engagement and ROI. This comprehensive guide will explore
Cutting through the noise and connecting with your audience on a deeper level sets you apart as a marketer. While
Free Customer Engagement Guides
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