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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
December is a time to illuminate everything, from pine trees to email inboxes. It’s a season packed with holiday sales,
Email marketing remains one of the highest return on investment (ROI) channels, with a return of $36 for every dollar
Halloween amuses kids and adults alike. People spend lavishly to celebrate it with costumes, candy, and decorations. In the U.S.
Push notifications are an essential part of mobile marketing, offering brands the ability to reach users directly and in real
As the New Year dawns, consumers embrace a mindset of fresh starts and possibilities. After the holiday rush, people shift
Smart TVs are quietly becoming a marketer’s dream: a high-reach, underused engagement channel packed with potential. Added with the burgeoning
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
Christmas is among the most lucrative seasons for brands, and the right advertisements can transform your campaign into a cultural
So you’ve developed the next world-changing app? Right on. Now all that’s left is getting it into the hands of
Loyalty programs are structured marketing initiatives that reward repeat customers with perks, such as points, discounts, or exclusive experiences. It
Halloween is more than just costumes and candy. It’s a key opportunity for retailers to drive sales through targeted Halloween
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