Martech

Usability Testing: A Comprehensive 2022 Guide

What if you worked hard to create a new app, website, product, or feature only to find out that your

Written by: Shivkumar M
Published on: 05 Apr, 2022
CleverTap

CTzen Stories: Peter Wilkniss on Building a Career By Doing What You Love

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Peter
Published on: 29 Mar, 2022
Ecommerce and Retail

Beyers van der Merwe of PEP Stores on Staying Digitally Relevant to Your Customers

As a retailer, what does it take to drive deeper customer engagement? And how does one successfully navigate a full

Written by: Subharun Mukherjee
Published on: 29 Mar, 2022
Mobile Marketing

Study: The Untapped Mobile Opportunity in Rural India

To say that the potential market for mobile apps in India is huge would be an understatement.  According to Data.ai,

Written by: Shivkumar M
Published on: 14 Mar, 2022
CleverTap

CTzen Stories: Meenakshi Ganesh on Beating Impostor Syndrome

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: CleverTap
Published on: 14 Mar, 2022
Marketing Strategies

Nick Hobbs of Brief On Building Subscription Services That Monetize

Subscription-based products rely on predictable, recurring revenue to survive and thrive—which means that user retention is even more important than

Written by: Sunil Thomas
Published on: 03 Mar, 2022
CleverTap

CTzen Stories: Irish Reyes-Edmondson on Careers and Motherhood — and Making a Difference

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Mrinal Parekh
Published on: 28 Feb, 2022
CleverTap

CleverTap Among G2’s Top 25

G2’s 2022 Best Software List is here. And we’re excited to announce that CleverTap has been included in the list

Written by: Shivkumar M
Published on: 23 Feb, 2022
Ecommerce and Retail

The Experience Economy is Upon Us – Are You Ready For It?

With the global pandemic, many facets of everyday life have inexorably changed. While people still need to go to school,

Written by: Subharun Mukherjee
Published on: 21 Feb, 2022
Marketing Strategies

Retention Strategies from Apps

What’s your app’s monthly retention rate?  If you don’t know the number off the top of your head, you’re not giving

Written by: Sunil Thomas
Published on: 18 Feb, 2022
CleverTap

CTzen Stories: Anupam Tripathi on Chasing Dreams 

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Mrinal Parekh
Published on: 18 Feb, 2022
Loyalty

The CMO of TOMS: Helping Change 100 Million Lives While Elevating an Iconic Brand

TOMS doesn’t just make shoes. This iconic brand also makes a difference, changing 100 million lives by donating one-third of

Written by: Sunil Thomas
Published on: 10 Feb, 2022

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