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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Gaming and esports are a massive growth area across the board. Quickly catching up to their physical equivalents in terms
Sales is leadership, and leadership is a form of sales as well. Our very own Jezreel Teng, Senior Account Executive
Travel apps were an essential part of the pre-pandemic travel boom—from booking cheap airline tickets to reserving hotel rooms to
The promise of a good night’s sleep — it’s an easy sell right? Sweden-based app Sleep Cycle has that clear
How businesses and apps engage with their customers and users is in continual flux, evolving with changes in technology (ChatGPT
Omnichannel — it’s not just a buzzword! As a marketing strategy, it's a necessity for any business that aims to
Marketers must treat every dollar of their budget carefully while simultaneously trying to make waves in a competitive marketplace. So
Online shoppers have come to expect the convenience of customized product suggestions, advertisements, and offers. At this point, it’s pretty
Data is the lifeblood of successful marketing strategies. Making informed decisions based on data insights is essential for businesses to
Grand Theft Auto has been around for 26 years and remains one of the most popular games across all platforms—including
Born and brought up in Delhi, in a loving joint family, Anirban Bose, works as a Video Production Manager, handling
Apologies in advance to ecommerce marketers out there, but we have a discouraging statistic to report. Did you know that
Free Customer Engagement Guides
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