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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Mapping out a user journey is essential to developing your marketing strategy—regardless of your industry. However, for those in gaming
Today’s travelers have access to an unprecedented variety of travel apps, all vying for their attention. But for the developers
We live in an attention economy—every app on the market competes to attract users and keep them coming back. Most
The idea of helping customers discover new products and services has been around a long time. Think Netflix recommending other
Omnichannel communication is a term that refers to providing a seamless and consistent customer experience across different channels, such as
“What are the key metrics we need to monitor for our transactional app?” We could easily list down 7 mobile
The mastery of any skill can be a challenge. But the best marketers — the ones who bring in the
Our very own Poppin Mathias, Vice President of Talent Acquisition, inspires us to follow our dreams, no matter what the
Whether we're waiting for a train, taking a break at work, or just killing time, there's a good chance we're
Apple’s Worldwide Developer Conference (WWDC) 2023 commenced last week with an impactful keynote by CEO Tim Cook. The highly anticipated
If you’ve ever played a mobile game on your app and been thwarted at every turn by a difficult boss
There are many key metrics that marketers care about. Of these, return on investment (ROI) may be the most important
Free Customer Engagement Guides
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