AI and ML

AI & Machine Learning for Effective Marketing Automation Explained With Examples

Just a few years ago, marketing automation meant scheduling email blasts or setting simple, rule-based workflows in motion. It saved

Written by: Agnishwar Banerjee
Published on: 16 Jun, 2025
Segmentation

14 Types of Segmentation Every Marketer Should Know and How to Use Them

This guide outlines 14 proven types of segmentation across three operational layers—market, audience, and customer. If your goal is to

Written by: Shivkumar M
Published on: 16 Jun, 2025
Marketing Strategies

How to Create App Demo Videos That Convert: Strategies + 15 Examples

App demonstration videos, also known as app demo videos or app explainer videos, help showcase your app’s key features and

Written by: Subharun Mukherjee
Published on: 09 Jun, 2025
CleverTap

How to Create and Measure a Web Visual Editor Campaign in CleverTap

Did you know that 3 out 4 of consumers feel frustrated when website content isn’t personalized? That frustration translates into

Written by: Kiran Pius
Published on: 06 Jun, 2025
Customer Engagement

What Are Power Users & Why Are They Important for Your Business

If 80% of your product usage comes from 20% of your users, you're not alone. That’s the Pareto Principle in

Written by: Agnishwar Banerjee
Published on: 05 Jun, 2025
Data and Analytics

Mobile App Metrics: 50+ Key KPIs to Track for App Success and Why

Measuring the success of a mobile application goes far beyond just download counts. To understand if your mobile app marketing

Written by: Subharun Mukherjee
Published on: 05 Jun, 2025
Customer Engagement

5 Strategies in Broking to Gain Investor Loyalty with Real-Time Personalization

In a category where speed and trust shape investor decisions, real-time engagement is fast becoming the new currency of loyalty

Written by: Shivkumar M
Published on: 05 Jun, 2025
SMS Marketing

What is SMS Delivery Rate? Ways to Improve SMS Deliverability

SMS marketing is a critical channel for brands seeking direct, high-impact customer engagement, and e-commerce businesses are leading the charge.

Written by: Sagar Hatekar
Published on: 04 Jun, 2025

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