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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Email deliverability makes or breaks email marketing. Even a beautifully written email is useless if it never reaches the inbox.
The holiday season is make-or-break for many retailers, with Christmas marketing turning up the heat on sales and customer engagement.
Loyalty programs are powerful tools for increasing retention and driving repeat purchases. But the actual cost of building a loyalty
Push notifications are dead. Well, as Dwight Schrute would say, “That’s debatable.” Every couple of months, we come across a
Customer retention rate (CRR) is a core metric that reflects your ability to build long-term customer relationships. It directly impacts
The 4th of July holiday sees people spending on parades, family cookouts, and, of course, fireworks, making it a prime
As Independence Day draws near, consumers shift into shopping mode. Think fireworks, backyard barbecues, red-white-and-blue parties, and of course, major
Running one A/B test at a time might have worked five years ago. But in a world where users expect
Cohort analysis helps marketers track customer behavior by grouping users with shared characteristics. This blog highlights its benefits, offers a
In a market flooded with shiny new tools and fleeting trends, staying power matters more than ever. While many platforms
Big changes are coming to how businesses communicate on WhatsApp. Starting July 1, 2025, WhatsApp Business is shifting from a
Marketers today require tools that align seamlessly with the evolving expectations of their customers, support diverse use case scenarios, and
Free Customer Engagement Guides
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