“I don’t know anyone who likes calling a business. And no one wants to have to install a new app for every business or service that they interact with. We think you should be able to message a business, in the same way you would message a friend.”
~ Mark Zuckerberg at F8 in 2016
When was the last time you messaged a friend or colleague through WhatsApp or Facebook Messenger? Odds are high it was minutes or seconds ago.
Consumers across the globe are increasingly shifting from phone calls, emails, and social media platforms to real-time messaging apps. They’re turning to WhatsApp, Facebook Messenger, Telegram, and other local apps to connect with family, friends, and colleagues.
Consumers across all generations want and expect the same things from brands as they do of their friends and family.
Businesses are always about being where your consumers are, therefore, marketers are increasingly shifting towards conversational commerce to deepen their relationship with users.
With more than 1.5 billion active users globally, WhatsApp is the most popular messaging app in the world.
WhatsApp also ensures great engagement rates, as more than 90% of mobile messages are opened and read within three seconds of being received. It allows consumers to message brands in a “time-shifted” way, moving in and out of conversations to multitask or go on about their day.
WhatsApp Business is one of the best platforms you can use to personalize your messaging and engage in two-way communication with consumers.
This is why we’ve partnered with Nexmo to enable WhatsApp Business as a channel of communication — it is an automated, hassle-free way to engage with customers at scale.
Here’s how CleverTap’s WhatsApp business solution differentiates itself from other solutions:
Here’s how brands across verticals can leverage our WhatsApp solution to achieve customer delight through personalization:
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The customer experience race is on. Consumers want rich, one-on-one conversations when and where they please. It’s time to unlock the ability to create lasting memories through dialogue.
Use CleverTap’s WhatsApp Business solution to make communication with your customers easy and painless. Email us at firstname.lastname@example.org to see the solution live.