Segmentation

Creating campaigns with behavioral segments

Behavioral Segmentation is the grouping of users based on what they do in your app. You've already been using Behavioral Segments

Written by: Shivkumar M
Published on: 24 Aug, 2016
Segmentation

How to conduct cohort and segment analysis

CleverTap recently answered a question on our Quora channel. The developer is a creating a mobile app that will eventually have a

Written by: Shivkumar M
Published on: 15 Aug, 2016
Segmentation

Core events & key analytics you should track for your mobile app

What core events and key analytics should you track for your mobile app? CleverTap recently answered this important question on

Written by: Shivkumar M
Published on: 10 Aug, 2016
Segmentation

Segmentation: Key Success Metrics for Tracking App Engagement

What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users

Written by: Mrinal Parekh
Published on: 23 Jun, 2016
Segmentation

Powerful user segmentation to drive growth

At CleverTap we've always been on the leading edge of user segmentation capabilities when you send out campaigns. Aggregate data from

Written by: Sunil Thomas
Published on: 09 Jun, 2016

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