Mobile Marketing

App Store Optimization: CleverTap’s Top 10 Tips (Infographic)

The App Store itself is still where the majority of users discover mobile apps. But with millions of apps in

Written by: Shivkumar M
Published on: 19 Nov, 2019
Mobile Marketing

5 Mobile Marketing Pitfalls That Lead to Poor User Engagement

User engagement is the lifeline for your app. When it’s healthy, you see a boost in CLTV, retention, and (most

Written by: Subharun Mukherjee
Published on: 14 Nov, 2019
Mobile Marketing

Mobile Game Marketing Tactics from the Legends

The mobile gaming market is huge. One-third of all mobile downloads in the world are games, and to top it

Written by: Shivkumar M
Published on: 12 Nov, 2019
Mobile Marketing

5 Disruptive Apps and How They Changed Their Industries

Mobile apps are not the first technology to disrupt an entire industry, and they won’t be the last.  Mobile apps

Written by: Subharun Mukherjee
Published on: 05 Nov, 2019
Mobile Marketing

Mobile Marketing Automation Isn’t the Silver Bullet for Your User Retention Problems

If you’re looking to improve your customer retention rates you're likely drowning in a deluge of proposals from every mobile

Written by: Shivkumar M
Published on: 15 Oct, 2019
Mobile Marketing

12 App Demo Video Tips and Examples

Onboarding is difficult. You, as the developer or marketer, may be certain that everything will be clear, intuitive, and easy

Written by: Subharun Mukherjee
Published on: 10 Oct, 2019
Mobile Marketing

ASO Mistakes to Avoid: CleverTap’s Quick Tips

App Store Optimization (ASO) is not a task you check off as “done.” Even if it's executed perfectly by an

Written by: Subharun Mukherjee
Published on: 11 Sep, 2019
Mobile Marketing

Rewarded Video Ads: The Ticket to Higher Retention and Revenue

Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to

Written by: Shivkumar M
Published on: 27 Aug, 2019
Mobile Marketing

Why You Shouldn’t Rely on User Acquisition to Support App Growth

Say you own a small flower shop on a busy street. You have a few people browsing around in your

Written by: Subharun Mukherjee
Published on: 22 Aug, 2019
Mobile Marketing

How to Ruin Your Mobile App: Worry About Customer Retention Tomorrow

Every so often, we encounter marketers at hot new startups who ask the inevitable question: “How do I growth hack

Written by: Shivkumar M
Published on: 15 Aug, 2019
Mobile Marketing

Growth Hacking for Ecommerce Apps: 6 Strategies to Improve User Engagement

With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s

Written by: Tanushree Shenvi
Published on: 31 Jul, 2019
Mobile Marketing

DSP vs DMP: The Data, Differences, & Demand for a Hybrid Data Platform

It’s a small world (after all) — thanks to big data.  Businesses have become more reliant on the data they

Written by: Subharun Mukherjee
Published on: 30 Jul, 2019

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