Mobile Marketing

App Store Optimization + Ranking Factors

There’s an app for that?! Over the last few decades, there has been a digital land grab for website domains,

Written by: Subharun Mukherjee
Published on: 11 Sep, 2018
Mobile Marketing

File Sharing App AXEL’s Secret to Doubling Retention Rates: Smart User Segmentation

In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to

Written by: Mrinal Parekh
Published on: 05 Sep, 2018
Mobile Marketing

How Hotstar Scaled User Engagement to Lead the Media and OTT App Market

Fuelled by increased internet access and falling data costs, digital content consumption trends have changed dramatically over the last few

Written by: Subharun Mukherjee
Published on: 15 Aug, 2018
Mobile Marketing

Must-Know Retention Rate Stats

Mobile app retention rates continue to plague mobile marketing teams, with the large majority of users abandoning mobile apps within

Written by: Subharun Mukherjee
Published on: 07 Aug, 2018
Mobile Marketing

What CMOs Want: The Mobile Marketing Metrics Executives Actually Care About

Data-driven marketers track a lot of mobile app metrics in order to better understand their users and customers. Site metrics,

Written by: Shivkumar M
Published on: 02 Aug, 2018
Mobile Marketing

Correlation vs Causation: Definition, Differences, and Examples

As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps

Written by: Shivkumar M
Published on: 24 Jul, 2018
Mobile Marketing

New Google Ads Integration: Drive Conversions with Remarketing

Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new

Written by: Subharun Mukherjee
Published on: 19 Jul, 2018
Mobile Marketing

Mastering Android Permissions

The official meaning of the word permission means allowing someone to do a particular thing – it is consent or

Written by: Darshan Pania
Published on: 11 Jul, 2018
Mobile Marketing

7 Hacks to Effectively Onboard your Food Delivery App Users

It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your

Written by: Subharun Mukherjee
Published on: 05 Jul, 2018
Mobile Marketing

15 Mobile Marketing Trends That Will Dominate the Next Two Years

There are huge changes looming over the horizon for the mobile industry. As mobile marketers, it's crucial to track these

Written by: Shivkumar M
Published on: 19 Jun, 2018
Mobile Marketing

7 of the Best Examples of App Gamification

Gamification is a powerful tool to acquire, engage, and retain users. In fact, Gigya found that gamification boosts engagement by

Written by: Anjali Jain
Published on: 06 Jun, 2018
Mobile Marketing

How 2 Mobile Apps Fought Churn Rate and Won

Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active

Written by: Shivkumar M
Published on: 24 May, 2018

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