Mobile Marketing

Bridging the Action Gap in Travel Apps

Travel apps are popular tools for researching exotic destinations, finding flight deals, booking accommodations, organizing itineraries, and reviewing unique experiences.

Written by: Shivkumar M
Published on: 11 Jul, 2023
Mobile Marketing

7 Creative Travel App Offers for the Slow Travel Season

Carnival in Rio. Christmas markets in Germany. Aurora in the Nordics. The snow-covered Alps in winter. The ‘touristy seasons’ are

Written by: Subharun Mukherjee
Published on: 04 Jul, 2023
Mobile Marketing

Key Metrics for Transactional Apps to Maximize Engagement and CLV

“What are the key metrics we need to monitor for our transactional app?” We could easily list down 7 mobile

Written by: Shivkumar M
Published on: 19 Jun, 2023
Mobile Marketing

If It Aint Mobile-Friendly, It Won’t Sell: Improve Your Omnichannel Retail Experience with Mobile Optimization

A stay-at-home mother in Oakland California sees a cool video ad on her social media feed for a new instant

Written by: Shivkumar M
Published on: 06 Jun, 2023
Mobile Marketing

Harness the Power of In-App Messaging to Boost User Retention

Anyone with a smartphone — which is most of us these days — has any number of apps installed on

Written by: Subharun Mukherjee
Published on: 25 May, 2023
Mobile Marketing

How to Get Streaming App Customers to Buy More

Customers are spoiled for choice with the hundreds of on-demand services available today. Once a user has signed up for

Written by: Shivkumar M
Published on: 11 May, 2023
Mobile Marketing

Is Your Ecommerce App Sticky Enough?

Many things in life are better off not being sticky—but your ecommerce app isn’t one of them. In fact, for

Written by: Subharun Mukherjee
Published on: 27 Apr, 2023
Mobile Marketing

The Power of Email for Boosting Streaming App Engagement

Let's start out with a true story of app engagement due to some well written emails. Some time ago, I

Written by: Shivkumar M
Published on: 25 Apr, 2023
Mobile Marketing

Mobile User Acquisition: 10 Powerful Ways to Attract New Users

In the competitive landscape of mobile apps, simply creating a great product isn't enough—effective user acquisition strategies are essential for

Written by: Shivkumar M
Published on: 05 Apr, 2023
Mobile Marketing

How ZEE5 Global Is Gaining Loyal Viewers With Engaging Content and Communications

“The goal is to have the user with us at least for a year. Every aspect of the business, every

Written by: Sony Shetty
Published on: 28 Feb, 2023
Mobile Marketing

Five Time-tested Ways for Fitness Apps to Retain Newly Acquired Users

The new year is a time when many of us look to make changes in our lives, including making new

Written by: Jacob Joseph
Published on: 13 Jan, 2023
Mobile Marketing

Instead of a Customer Lifecycle Funnel, Yodel Mobile Creates an Infinite Loop

Still using the funnel to engage with and manage your customers and prospects? Get ready to retire the static funnel

Written by: Sony Shetty
Published on: 29 Dec, 2022

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