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As a modern marketer, you more than likely have a full marketing technology stack of solutions that assist you in
There’s no question this period of uncertainty and ambiguity has mobile marketers revisiting their strategy. Messaging that was applicable a
When mobile apps first hit the scene in 2008, there were only 500 available for download. Fast forward to the
Ads. A way for businesses to alert consumers that there is an “easy solution” to the problem they may or
Retention is a big problem for mobile apps. Given 23% of apps are only used once, marketers spend a lot
We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile
Give the people what they want. As mobile marketers, understanding what users want is a form of clairvoyance. We follow
As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters
When it comes to retention marketing tactics, marketers have dozens of channels to choose from. Social networks, paid search, remarketing
It’s the start of a new year. For many of us, this means new resolutions, packed gyms, and lifestyle changes.
As a mobile marketer, these questions probably crossed your mind at some point: How many users use my mobile app
Some of the status quo trends in tech are beneficial to the industry as a whole, like two-factor authentication in
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