Mobile Marketing

Unlock Growth with User Retention: The Ultimate Data-Driven Guide for Marketers

Think of your business as a bucket. If there are leaks (churn), no matter how much water (users) you pour

Written by: Shivkumar M
Published on: 30 Apr, 2025
Mobile Marketing

35 Push Notification Best Practices to Increase CTR & Customer Retention

Push notifications are short, clickable messages sent by apps or websites to re-engage users even when they're not actively using

Written by: Subharun Mukherjee
Published on: 24 Apr, 2025
Mobile Marketing

Calculating Mobile App Churn Rate: Key Benchmarks & Strategies

Mobile app churn rate is a critical metric that reflects the percentage of users who stop using an app over

Written by: Agnishwar Banerjee
Published on: 03 Feb, 2025
Mobile Marketing

App Uninstalls: Why They Happen and How to Fix Them

For many mobile marketers, app uninstalls can feel like a nightmare—an indication that something went wrong. Perhaps your app didn’t

Written by: Shivkumar M
Published on: 31 Jan, 2025
Mobile Marketing

What Are the Different Types of Mobile Apps? And How Do You Choose?

Mobile apps come in various types, including native, hybrid, and web-based, each suited for different needs. This guide covers the

Written by: Shivkumar M
Published on: 16 Jan, 2025
Mobile Marketing

7 Mobile App Engagement Strategies to Improve User Retention

Consumers demand excellence. Whether it's websites or mobile apps, users swiftly abandon experiences that fail to meet their expectations. But

Written by: Shivkumar M
Published on: 03 Jan, 2025
Mobile Marketing

15 In-App Notification Examples to Boost Engagement & Retention

In-app notifications are a powerful tool for engaging users at the right moments, driving conversions, and enhancing retention. Here are

Written by: Agnishwar Banerjee
Published on: 26 Dec, 2024
Mobile Marketing

In-App Notifications Explained: Definition, Use Cases & Best Practices

In-app notifications are a powerful channel for keeping users engaged with your app and improving conversions. This blog provides a

Written by: Agnishwar Banerjee
Published on: 23 Dec, 2024
Mobile Marketing

21 Customer Segmentation Examples for Better Mobile Marketing

Customer segmentation helps you truly understand your audience and tailor your marketing efforts with laser precision. This article will cover

Written by: Shivkumar M
Published on: 16 Dec, 2024
Mobile Marketing

2024 Mobile Marketing Automation Guide

As an increasingly crowded arena of apps compete for user attention, automation is your secret weapon for staying one step

Written by: Shivkumar M
Published on: 09 Oct, 2024
Mobile Marketing

What are App Icon Badges?

Those tiny red dots on your app icons are the hidden champions of user engagement. Learn about app icon badges

Written by: Shivkumar M
Published on: 01 Oct, 2024
Mobile Marketing

Mobile App Growth Strategies for 2024: Tips & Examples

To thrive in today’s fiercely competitive app market, you need a plan that draws users in and keeps them coming

Written by: Subharun Mukherjee
Published on: 01 Oct, 2024

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