Mobile Marketing

Study: The Untapped Mobile Opportunity in Rural India

To say that the potential market for mobile apps in India is huge would be an understatement.  According to Data.ai,

Written by: Shivkumar M
Published on: 14 Mar, 2022
Mobile Marketing

Retention Strategies from Apps

What’s your app’s monthly retention rate?  If you don’t know the number off the top of your head, you’re not giving

Written by: Sunil Thomas
Published on: 18 Feb, 2022
Mobile Marketing

User Growth: Lessons on How to Scale From Two Mobile Brands

As mobile app companies mature, the first metric they use to gauge their success is user growth. The more users

Written by: Shivkumar M
Published on: 07 Oct, 2021
Mobile Marketing

How Maple Media’s Ashley Fauset Manages Over 200 Apps with Hundreds of Millions of Users 

App marketing has many moving parts, and marketers must also create multiple journeys to reach and retain consumers on their

Written by: Sunil Thomas
Published on: 29 Sep, 2021
Mobile Marketing

Why The Most Addictive Apps Are Impossible To Put Down

Can’t stop playing Candy Crush Saga? You have Aristotle to thank for that. That’s because BJ Fogg, the psychologist responsible

Written by: Shivkumar M
Published on: 23 Sep, 2021
Mobile Marketing

Rovio’s Kieran O’Leary Reveals the Winning Playbook for Lasting Player Retention

Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in

Written by: Subharun Mukherjee
Published on: 15 Sep, 2021
Mobile Marketing

22 Must-Know Mobile Marketing Resources, Books, and Podcasts

With the mobile marketing landscape constantly evolving, it can be hard to keep up with the latest trends and forecasts

Written by: Shivkumar M
Published on: 24 Aug, 2021
Mobile Marketing

20 App Install Ads That Are Winning The User Acquisition Game

App install ads are like shirtless Abercrombie models strategically standing outside a store entrance, enticing potential customers. Fortunately, you don’t

Written by: Shivkumar M
Published on: 10 Aug, 2021
Mobile Marketing

Insights from Top Grossing Apps

Global app spending is projected to  climb to $270 billion by 2025*. To give a bit of context, this number

Written by: Subharun Mukherjee
Published on: 13 Jul, 2021
Mobile Marketing

How Mercedes-Benz.io Drives Awareness and Usage of New App Features Across its User Base

App engagement is all about putting the user's needs first. The magic occurs when app marketers harness behavioral data around

Written by: Subharun Mukherjee
Published on: 08 Jul, 2021
Mobile Marketing

Fast-Growing Mobility App TIER Reveals the Golden Rules of Relevancy and Retention

Marketing is a means to effectively engage and ultimately retain customers. But messaging aimed at customers also needs to be

Written by: Subharun Mukherjee
Published on: 02 Jul, 2021
Mobile Marketing

Hyper-Casual Games: Redefining the Future of Mobile Gaming

Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For

Written by: Subharun Mukherjee
Published on: 22 Jun, 2021

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