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We’ve all experienced the allure of a perfect call-to-action (or CTA) button when browsing online. Even though you know you
We talk a lot about the concepts behind mobile marketing and analytics on our blog. And there’s a real need
It’s like searching for a set of keys: that moment when a user can’t find the app icon they’re looking
Customers are your lifeblood. Knowing who they are and what keeps them engaged are important pieces of your business puzzle.
We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of
There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with
“The more that you read, the more things you will know. The more that you learn, the more your business
Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium
Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user
The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the
Loose lips sink ships. And loose guidelines about your app’s advertising and user communication policies push users to uninstall,
If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user
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