Mobile Marketing

The Mobile Growth Statistics You Need to Know

Marketers know that smartphones changed the game. It’s been years since mobile overtook desktop usage, and that gap is only

Written by: Shivkumar M
Published on: 26 Mar, 2024
Mobile Marketing

20 Proven App Marketing Strategies for 2024

So you’ve developed the next world-changing app? Right on. Now all that's left is to get it into the hands

Written by: Subharun Mukherjee
Published on: 14 Feb, 2024
Mobile Marketing

Drive User Engagement & Retention with a Loyalty Program Guide 2024

Mobile loyalty programs are strategic initiatives that leverage mobile apps to boost customer engagement, retention, and lifetime value. These programs

Written by: Apoorv Bhatnagar
Published on: 19 Jan, 2024
Mobile Marketing

Mobile App Analytics: Using Real-Time Statistics to Increase Your ROI

Real-time mobile app analytics are the secret sauce for developers looking to boost the return on investment (ROI) of the

Written by: Subharun Mukherjee
Published on: 31 Oct, 2023
Mobile Marketing

The Future of App Segmentation: Trends & Innovations

The process of segregating app users into different groups based on common characteristics, traits, and behaviors is known as app

Written by: Mrinal Parekh
Published on: 19 Oct, 2023
Mobile Marketing

Creative Mobile App Engagement Strategies: High Risks and Higher Rewards

Getting users to install your app is easy. The real test, however, is getting them to keep coming back. In

Written by: Subharun Mukherjee
Published on: 18 Oct, 2023
Mobile Marketing

In-App Messaging Best Practices: Updated for 2024 and Beyond

A user has your app open and then receives an in-app message that your mobile marketers sent as part of

Written by: Shivkumar M
Published on: 05 Oct, 2023
Mobile Marketing

Five Reasons Why You Need to Adopt a Mobile-First Approach

More than half of the globe turns to its mobile device when accessing the internet. According to Statista, mobile internet

Written by: Shivkumar M
Published on: 08 Sep, 2023
Mobile Marketing

Getting to the Heart of the App User Journey With Stacy Earl From Cardiogram

Health: what could be more important? It's an area that everyone has an interest in, and whether that’s monitoring your

Written by: Subharun Mukherjee
Published on: 05 Sep, 2023
Mobile Marketing

Travel Apps Oversaturation: Is There a Fix?

Travel apps were an essential part of the pre-pandemic travel boom—from booking cheap airline tickets to reserving hotel rooms to

Written by: Shivkumar M
Published on: 15 Aug, 2023
Mobile Marketing

Summer is Here! So Why Are Travel Apps Not Pulling in More Viewers?

It’s summer time and travelers are itching to explore new destinations. The travel industry has bounced back post-COVID, and analysts

Written by: Shivkumar M
Published on: 19 Jul, 2023
Mobile Marketing

Boosting User Engagement for Streaming Apps: Grab Their Attention

Our recent Streaming Media App Engagement Benchmark Report highlights just how challenging it is for over-the-top (OTT)/streaming marketers to boost

Written by: Subharun Mukherjee
Published on: 13 Jul, 2023

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