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To thrive in today’s fiercely competitive app market, you need a plan that draws users in and keeps them coming
You might think your work is done once you've overcome all the challenges in developing and testing your new mobile
Mistakes happen. Sometimes your users did something wrong, other times it’s a bug in your app. Either way, a friction
The evolution of payments is an interesting one: cash, checks, credit cards, and now digital payments. At one time, each
When you’re in the beginning stages of app development, putting together an effective app marketing strategy to promote your product
With mobile phones occupying an average of 3 hours of our day,1 it’s no surprise that users have a very
You might think that the only presence your app needs is on the app store and your only strategy is
Mobile traffic is soaring, with the average consumer now spending a whopping 3 hours a day within mobile apps. However,
The traditional advertising landscape has changed dramatically since the emergence of smartphones and social media. Mobile advertising allows brands to
Traditionally, creation of custom in-app messages has been a cumbersome process, involving multiple steps from design to HTML coding. This
Marketers know that smartphones changed the game. It’s been years since mobile overtook desktop usage, and that gap is only
Mobile loyalty programs are strategic initiatives that leverage mobile apps to boost customer engagement, retention, and lifetime value. These programs
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