Marketing Strategies

Introducing A/B & Multivariate testing plus more

Optimizing messages and campaigns is a crucial activity for any app marketer. We've just added three new ways to optimize

Written by: Shivkumar M
Published on: 15 Nov, 2016
Marketing Strategies

How we increased our demo signups by 40%

Being a startup makes us continually iterate and improve design and copy on our website. Here is how we improved, tested and

Written by: Geetaa Bhatt
Published on: 02 Nov, 2016
Marketing Strategies

Mobile App Engagement Tips throughout the Product Lifecycle

With over 30 million apps in the Google Play Store and iOS collectively, mobile users are spoilt for choices. Successfully

Written by: Anjali Jain
Published on: 16 Sep, 2016
Marketing Strategies

How to Retarget and Track Facebook Campaign Performance

Facebook Advertising can get expensive. However, it is considered one of the most effective ways for mobile app developers and

Written by: Shivkumar M
Published on: 22 Aug, 2016
Marketing Strategies

Forrester Webinar: Increase Mobile Conversions Using Behavioral Segments

In a recent report, Forrester Research stated smartphone users are quickly surpassing active desktop users because mobile adoption rates have soared

Written by: Shivkumar M
Published on: 12 Aug, 2016
Marketing Strategies

How to Win With an App Retention-First Strategy

App launches, uninstalls, churn… If you’re wondering why you are frequently hearing these stats in relation to everything mobile app-related,

Written by: Shivkumar M
Published on: 03 Jun, 2016
Marketing Strategies

Divide, Bucket and Rule – Mobile engagement and growth retention strategy

Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to

Written by: Shivkumar M
Published on: 15 Mar, 2016
Marketing Strategies

Best practices to send push notifications and increase mobile engagement

What are the best practices for sending IOS & Android push notifications? We recently analyzed the mobile user behavior on

Written by: Akshay
Published on: 12 Jan, 2016
Marketing Strategies

Growth retention app strategies with Rameet Chawla of fueled collective

We recently met with Mobile Architect, Entrepreneur & Co-Founder Rameet Chawla of Fueled/Fueled Collective, an award-winning mobile design, and development

Written by: CleverTap
Published on: 09 Nov, 2015
Marketing Strategies

TappedinLA: How on demand Washio laundry service saves you time and money

Making life easier and creating more time for things we want to do are two strong value propositions for technology

Written by: Shivkumar M
Published on: 28 Oct, 2015

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