Marketing Strategies

Mobile Social Ad Campaign Optimization

Ads. A way for businesses to alert consumers that there is an “easy solution” to the problem they may or

Written by: Subharun Mukherjee
Published on: 12 Mar, 2020
Marketing Strategies

Conversational Marketing: Building Customer Relationships One Interaction at a Time

Your customers are involved in conversations every day. It’s how people communicate everywhere: chatbots, live chats, messaging apps, real-time responses.

Written by: Shivkumar M
Published on: 05 Mar, 2020
Marketing Strategies

Mastering Seasonality Marketing for Mobile: Examples + Checklist

We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile

Written by: Subharun Mukherjee
Published on: 30 Jan, 2020
Marketing Strategies

SWOT Analysis: Identifying Opportunities and Threats Across Your Mobile App

As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters

Written by: Subharun Mukherjee
Published on: 16 Jan, 2020
Marketing Strategies

Understanding Growth Loops

Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels

Written by: Subharun Mukherjee
Published on: 10 Jan, 2020
Marketing Strategies

Key Learnings & Takeaways from SEMrush Marketing Show 2019

One of the most exciting aspects of being a marketer is learning from the greater community. We recently had the

Written by: Apoorv Bhatnagar
Published on: 20 Dec, 2019
Marketing Strategies

Is There a Golden Number of Messages?

Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such

Written by: Jacob Joseph
Published on: 06 Dec, 2019
Marketing Strategies

Want to Be the Industry Leader? Solve for Retention

Netflix boasted a 91% retention rate.* Uber an 87% retention rate.* 91% of Amazon Prime subscribers renew after the first

Written by: Sunil Thomas
Published on: 21 Nov, 2019
Marketing Strategies

App vs Website: Which Is Right for My Business? [Infographic]

There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.

Written by: Shivkumar M
Published on: 31 Oct, 2019
Marketing Strategies

7 Tactics for Humanizing Your Brand

Automation has fundamentally changed how business is conducted. Chatbots are available 24/7 to assist customers with immediate questions, content is

Written by: Subharun Mukherjee
Published on: 03 Oct, 2019

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