Marketing Strategies

Top Strategies for Customer Winback

In romantic comedies, the male protagonist often makes an attempt to win back the heart of his lady with an

Written by: Subharun Mukherjee
Published on: 28 Mar, 2019
Marketing Strategies

Customer Experience: Tools to Build Outstanding Experiences

We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts

Written by: Shivkumar M
Published on: 21 Mar, 2019
Marketing Strategies

Bringing a Paradigm Shift to Customer Lifecycle Management with RFM

As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies

Written by: Sunil Thomas
Published on: 20 Mar, 2019
Marketing Strategies

Real Impact: Connect the Dots Between Marketing Actions and Business Metrics

Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly

Written by: Subharun Mukherjee
Published on: 14 Mar, 2019
Marketing Strategies

Exponential Growth to Compound Your Business Model

What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely

Written by: Subharun Mukherjee
Published on: 05 Mar, 2019
Marketing Strategies

Voice Command App – Why Your Marketing Needs to Adapt to Voice

There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with

Written by: Shivkumar M
Published on: 21 Feb, 2019
Marketing Strategies

Solving the Product-Market Fit Puzzle

It’s like Tetris. Finding product-market fit seems easy until you realize it’s too late and the horizontal block should have

Written by: Subharun Mukherjee
Published on: 19 Feb, 2019
Marketing Strategies

Why Your Customer Life Cycle Marketing Must Focus on Experiences

You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might

Written by: Shivkumar M
Published on: 14 Feb, 2019
Marketing Strategies

Laser-Focused User Acquisition Strategies to Skyrocket Ecommerce App Downloads

From diapers to diamond rings, if it can be bought, chances are you can get it through a 5.5” screen.

Written by: Shivkumar M
Published on: 06 Feb, 2019
Marketing Strategies

How to Calculate Your Viral Coefficient

The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the

Written by: Subharun Mukherjee
Published on: 08 Jan, 2019
Marketing Strategies

Expert User Retention Wisdom for the Coming Year

It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's

Written by: Shivkumar M
Published on: 25 Dec, 2018
Marketing Strategies

Customer Acquisition Cost: Calculate CAC for Sustainable Growth

“We should be paying for customers?”   “Don’t customers pay us?” Paying for customers might seem paradoxical. But unfortunately, you

Written by: Subharun Mukherjee
Published on: 11 Dec, 2018

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