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With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s
Social Media has long been used as a platform where brands publish content in order to attract, engage with, and
What’s so great about content marketing? Every app does install ads. Social media posts are a dime a dozen. Paid
Marketing work is never done. At any given moment, you probably have multiple omnichannel campaigns running alongside the daily grind
Is a minimum viable product a fancy way of saying prototype? Or is it a proof of concept? A proof
We’ve all experienced the allure of a perfect call-to-action (or CTA) button when browsing online. Even though you know you
How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool
How different can marketing to millennials be? A lot can change in a generation, Karen.1 Not only from a technological
A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no
We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts
As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies
Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
