Marketing Strategies

Agile Marketing: How to Drastically Improve the Performance of Your Growth Team

Marketing work is never done. At any given moment, you probably have multiple omnichannel campaigns running alongside the daily grind

Written by: Shivkumar M
Published on: 09 May, 2019
Marketing Strategies

What Is A Minimum Viable Product + Methodologies For Marketers

Is a minimum viable product a fancy way of saying prototype? Or is it a proof of concept? A proof

Written by: Subharun Mukherjee
Published on: 30 Apr, 2019
Marketing Strategies

15 Call-to-Action Buttons From The World’s Best Mobile Marketers

We’ve all experienced the allure of a perfect call-to-action (or CTA) button when browsing online. Even though you know you

Written by: Subharun Mukherjee
Published on: 18 Apr, 2019
Marketing Strategies

21 Value Proposition Examples and Takeaways From Billion Dollar Companies

How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool

Written by: Subharun Mukherjee
Published on: 16 Apr, 2019
Marketing Strategies

Marketing to Millennials: Your Lit Guide

How different can marketing to millennials be? A lot can change in a generation, Karen.1 Not only from a technological

Written by: Subharun Mukherjee
Published on: 09 Apr, 2019
Marketing Strategies

Aha Moment Magic For Your Users to ‘Get It’

A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no

Written by: Subharun Mukherjee
Published on: 02 Apr, 2019
Marketing Strategies

Top Strategies for Customer Winback

In romantic comedies, the male protagonist often makes an attempt to win back the heart of his lady with an

Written by: Subharun Mukherjee
Published on: 28 Mar, 2019
Marketing Strategies

Customer Experience: Tools to Build Outstanding Experiences

We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts

Written by: Shivkumar M
Published on: 21 Mar, 2019
Marketing Strategies

Bringing a Paradigm Shift to Customer Lifecycle Management with RFM

As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies

Written by: Sunil Thomas
Published on: 20 Mar, 2019
Marketing Strategies

Real Impact: Connect the Dots Between Marketing Actions and Business Metrics

Has it ever happened that, as you reported on campaign stats like impressions, click-through rates, or conversions, you were mercilessly

Written by: Subharun Mukherjee
Published on: 14 Mar, 2019
Marketing Strategies

Exponential Growth to Compound Your Business Model

What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely

Written by: Subharun Mukherjee
Published on: 05 Mar, 2019
Marketing Strategies

Voice Command App – Why Your Marketing Needs to Adapt to Voice

There’s a comedic scene in the 1986 film Star Trek IV: The Voyage Home where Scotty tries to interact with

Written by: Shivkumar M
Published on: 21 Feb, 2019

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