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It’s basically mind control. Everything from your icon, design, and user experience can be optimized through emotional branding to establish
We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth. From a sheer
With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s
Social Media has long been used as a platform where brands publish content in order to attract, engage with, and
What’s so great about content marketing? Every app does install ads. Social media posts are a dime a dozen. Paid
Marketing work is never done. At any given moment, you probably have multiple omnichannel campaigns running alongside the daily grind
Is a minimum viable product a fancy way of saying prototype? Or is it a proof of concept? A proof
We’ve all experienced the allure of a perfect call-to-action (or CTA) button when browsing online. Even though you know you
How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool
How different can marketing to millennials be? A lot can change in a generation, Karen.1 Not only from a technological
A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no
We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts
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