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For every user action, there's a meaningful reaction. That's good mobile marketing. But when you have thousands (or millions) of
We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile
So you want to set up a campaign that helps celebrate a new user launching your exercise app for the
As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters
Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels
One of the most exciting aspects of being a marketer is learning from the greater community. We recently had the
Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such
Netflix boasted a 91% retention rate.* Uber an 87% retention rate.* 91% of Amazon Prime subscribers renew after the first
There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.
Automation has fundamentally changed how business is conducted. Chatbots are available 24/7 to assist customers with immediate questions, content is
You may have stumbled across a website within a website — a separate place on a domain that had a
A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web
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