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Want to know something crazy? Nearly 85% of the average consumer’s needs are covered by just 150 products, even though
As a mobile marketer with an app that’s been released in app stores and amassed a happy user base, brand
Studies show experiences make us happier than physical objects.1 Studies also show companies that prioritize experiences over products/features have a
Ads. A way for businesses to alert consumers that there is an “easy solution” to the problem they may or
Your customers are involved in conversations every day. It’s how people communicate everywhere: chatbots, live chats, messaging apps, real-time responses.
Hypergrowth is the holy grail for many entrepreneurs and investors. And understandably so — who wouldn’t want their company to
For every user action, there's a meaningful reaction. That's good mobile marketing. But when you have thousands (or millions) of
We’re well into the throes of January, which for some people means, “back to business as usual.” For top-performing mobile
So you want to set up a campaign that helps celebrate a new user launching your exercise app for the
Forget awareness. Forget traffic. Forget leads. How would you like to grow your business without adding another dime to your budget?
As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters
Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels
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