Customer Engagement

Understanding Engagement Metrics

In session two of our Reimagine Growth webinar series, Abhishek Patil, CoFounder of GrowthX, took us through an overview of

Written by: Shivkumar M
Published on: 13 Oct, 2020
Customer Engagement

2020 Mobile Benchmark Report: Key Insights Into App Engagement & Growth

[CT_ShortCode id="36615"] We’re in the middle of an undeniable period of transformation. COVID-19 has fundamentally changed how mobile brands operate

Written by: Shivkumar M
Published on: 14 Jul, 2020
Customer Engagement

Lifecycle Optimizer: The Bigger Picture of Customer Engagement

We believe user retention is more than just keeping your app installed on a user’s device. It's about building loyal

Written by: Mrinal Parekh
Published on: 12 May, 2020
Customer Engagement

4 Essential Takeaways from Our Webinar: Social Apps Coming of Age During COVID‑19

Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where

Written by: Mrinal Parekh
Published on: 12 May, 2020
Customer Engagement

Understand User Behavior Shifts in a Post-COVID World

[CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the

Written by: Shivkumar M
Published on: 14 Apr, 2020
Customer Engagement

Combat App Fatigue and Grow Your User Base

When mobile apps first hit the scene in 2008, there were only 500 available for download. Fast forward to the

Written by: Subharun Mukherjee
Published on: 24 Mar, 2020
Customer Engagement

10 Customer Retention Quotes from Hypergrowth Experts

Successful apps understand how vitally important customer retention is when it comes to growing a business. Good retention means product/market

Written by: Shivkumar M
Published on: 19 Mar, 2020
Customer Engagement

What is an Immersive Experience And How Do You Create One?

Studies show experiences make us happier than physical objects.1 Studies also show companies that prioritize experiences over products/features have a

Written by: Subharun Mukherjee
Published on: 17 Mar, 2020
Customer Engagement

A/B Test for Improved User Onboarding & Retention

You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer

Written by: Shivkumar M
Published on: 06 Feb, 2020
Customer Engagement

How Carousell Connects Buyers & Sellers Across Southeast Asia

If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember

Written by: Mrinal Parekh
Published on: 29 Jan, 2020
Customer Engagement

DAU vs. MAU: Everything You Need to Know About App Stickiness Metrics

As a mobile marketer, these questions probably crossed your mind at some point: How many users use my mobile app

Written by: Subharun Mukherjee
Published on: 05 Dec, 2019
Customer Engagement

Want to Be the Industry Leader? Solve for Retention

Netflix boasted a 91% retention rate.* Uber an 87% retention rate.* 91% of Amazon Prime subscribers renew after the first

Written by: Sunil Thomas
Published on: 21 Nov, 2019

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