Customer Engagement

Offline and Online Customer Engagement: What Marketers Need to Know

Customer engagement isn’t just about getting your customers interested in your product. It’s about keeping them coming back for more.

Written by: Shivkumar M
Published on: 31 Aug, 2021
Customer Engagement

Channel Preferences Have Shifted – Listen to How Your Customers Want to Engage

Delivering a superior customer experience is like competing in the decathlon—you need to be agile and face a multidisciplinary challenge

Written by: Subharun Mukherjee
Published on: 26 Aug, 2021
Customer Engagement

How Visible’s Head of Brand Marketing Taps Influencers to Drive Customer Engagement

The arrival of the new normal* didn't just mark a sea change in how companies must engage their customers. It

Written by: Mrinal Parekh
Published on: 18 Aug, 2021
Customer Engagement

How IBM is Weathering the Subscription Storm and Pivoting to Paid Success

The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video

Written by: Mrinal Parekh
Published on: 10 Jun, 2021
Customer Engagement

How MOVii Uses Messaging to Promote Inclusion — and Reduced Churn by 82%

Consumer interest in Fintech apps was strong ahead of the pandemic. Consumers accessed finance apps over one trillion times in

Written by: Subharun Mukherjee
Published on: 28 Jan, 2021
Customer Engagement

Understanding Engagement Metrics

In session two of our Reimagine Growth webinar series, Abhishek Patil, CoFounder of GrowthX, took us through an overview of

Written by: Shivkumar M
Published on: 13 Oct, 2020
Customer Engagement

2020 Mobile Benchmark Report: Key Insights Into App Engagement & Growth

[CT_ShortCode id="36615"] We’re in the middle of an undeniable period of transformation. COVID-19 has fundamentally changed how mobile brands operate

Written by: Shivkumar M
Published on: 14 Jul, 2020
Customer Engagement

Lifecycle Optimizer: The Bigger Picture of Customer Engagement

We believe user retention is more than just keeping your app installed on a user’s device. It's about building loyal

Written by: Mrinal Parekh
Published on: 12 May, 2020
Customer Engagement

4 Essential Takeaways from Our Webinar: Social Apps Coming of Age During COVID‑19

Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where

Written by: Mrinal Parekh
Published on: 12 May, 2020
Customer Engagement

Understand User Behavior Shifts in a Post-COVID World

[CT_ShortCode id="34577"] In just weeks, the coronavirus pandemic has impacted daily life on an unprecedented scale. It has transformed the

Written by: Shivkumar M
Published on: 14 Apr, 2020
Customer Engagement

Combat App Fatigue and Grow Your User Base

When mobile apps first hit the scene in 2008, there were only 500 available for download. Fast forward to the

Written by: Subharun Mukherjee
Published on: 24 Mar, 2020
Customer Engagement

10 Customer Retention Quotes from Hypergrowth Experts

Successful apps understand how vitally important customer retention is when it comes to growing a business. Good retention means product/market

Written by: Shivkumar M
Published on: 19 Mar, 2020

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