CleverTap

Discovering the Science Behind the Data Scientist : In Conversation With Jacob Joseph

Have you had the opportunity to work alongside award winners? We’re privileged to work with Jacob Joseph, our lead Data

Written by: Subharun Mukherjee
Published on: 17 May, 2019
CleverTap

The Trials and Triumphs of Working Mothers

We call them superheroes. We call them multi-taskers. We call them working moms! And we are lucky to have not

Written by: Subharun Mukherjee
Published on: 10 May, 2019
CleverTap

CleverTap Receives Series B Investment of $26M to Accelerate AI/ML-driven Marketing Innovations

It’s a big day for us at CleverTap. We’re delighted to announce that we’ve raised $26 million in Series B

Written by: Sunil Thomas
Published on: 10 Apr, 2019
CleverTap

Use Content Flows to Analyze Popular Conversion Paths in a Single View

Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.

Written by: Mrinal Parekh
Published on: 23 Jan, 2019
CleverTap

App Inbox: Make Notifications More Effective With Their Own Inbox

In today’s multi-channel world, customers expect brands to reach them via the channel of their preference. An HBR study found

Written by: Subharun Mukherjee
Published on: 16 Jan, 2019
CleverTap

Introducing Control Groups: Measure Actual Marketing Efficacy

If marketing campaigns had existential crisis, they would seek answers to questions like: Why are we here? Would anyone notice

Written by: Subharun Mukherjee
Published on: 02 Jan, 2019
CleverTap

Proximity Marketing with Beacons: CleverTap Retail Insights

Beacons burst onto the scene in 2013 when Apple announced new iBeacon technology. At the time, the internet lit up

Written by: Shivkumar M
Published on: 20 Sep, 2018
CleverTap

New Google Ads Integration: Drive Conversions with Remarketing

Your weekend getaway to Miami Beach is just a few weeks away, and you’re on the hunt for a new

Written by: Subharun Mukherjee
Published on: 19 Jul, 2018
CleverTap

FIFA and IPL 2018: Recalibrating Our Architecture for Scalability

What a fantastic summer for sports fans! Between the Indian Premier League (IPL) cricket season and the FIFA World Cup,

Written by: Pranay Warke
Published on: 18 Jul, 2018
CleverTap

How CleverTap Scaled Its Customer Success Team to Delight Customers In 100+ Countries

“We see our customers as invited guests to a party, and we are the hosts. It's our job every day

Written by: Mrinal Parekh
Published on: 12 Jul, 2018
CleverTap

Self Enforcing, Self Documenting, Infrastructure Change Management with CodePipeline & CloudFormation

In preparation for compliance certification later this year, we disabled write access for all AWS console users (except the primary,

Written by: Francis Pereira
Published on: 12 Jun, 2018
CleverTap

Meet CleverTap at Seamless Asia, 2018

At CleverTap, we aren’t just an intelligent mobile marketing platform, we also love meeting industry folks and having intelligent conversations!

Written by: Mrinal Parekh
Published on: 02 May, 2018

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