CleverTap

How PlantSnap Built a Global User Base

“Without plants there’s nothing. Not even humanity. And not understanding the kind of plant you have in front of you

Written by: Mrinal Parekh
Published on: 12 Feb, 2020
CleverTap

Looking Ahead to 2020: Get Ready for the Power of Data Science

Our company was founded with a singular purpose: to help brands engage with customers in ways no other product in

Written by: Sunil Thomas
Published on: 20 Dec, 2019
CleverTap

What Makes CleverTap Different?

In the search for mobile analytics and engagement tools, there are a ton of options to choose from. Throw a

Written by: Shivkumar M
Published on: 12 Dec, 2019
CleverTap

Series C Funded, On to Our Global Go-To-Market Strategy

If you haven’t heard the news, CleverTap just closed a $35 million Series C funding round, bringing our total funding

Written by: Sunil Thomas
Published on: 15 Oct, 2019
CleverTap

The Future of Retail: Insights from E2E Commerce Indonesia 2019

Last month, CleverTap was at the E2E Commerce Indonesia. The event hosted a variety of companies offering marketing, logistics, packaging,

Written by: Subharun Mukherjee
Published on: 09 Oct, 2019
CleverTap

3 years at CleverTap

Supreet Kini is a Senior Customer Success Manager based out of our Mumbai office. We asked him to write about

Written by: Supreet
Published on: 28 Aug, 2019
CleverTap

Discovering the Science Behind the Data Scientist : In Conversation With Jacob Joseph

Have you had the opportunity to work alongside award winners? We’re privileged to work with Jacob Joseph, our lead Data

Written by: Subharun Mukherjee
Published on: 17 May, 2019
CleverTap

The Trials and Triumphs of Working Mothers

We call them superheroes. We call them multi-taskers. We call them working moms! And we are lucky to have not

Written by: Subharun Mukherjee
Published on: 10 May, 2019
CleverTap

CleverTap Receives Series B Investment of $26M to Accelerate AI/ML-driven Marketing Innovations

It’s a big day for us at CleverTap. We’re delighted to announce that we’ve raised $26 million in Series B

Written by: Sunil Thomas
Published on: 10 Apr, 2019
CleverTap

Use Content Flows to Analyze Popular Conversion Paths in a Single View

Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.

Written by: Mrinal Parekh
Published on: 23 Jan, 2019
CleverTap

App Inbox: Make Notifications More Effective With Their Own Inbox

In today’s multi-channel world, customers expect brands to reach them via the channel of their preference. An HBR study found

Written by: Subharun Mukherjee
Published on: 16 Jan, 2019
CleverTap

Introducing Control Groups: Measure Actual Marketing Efficacy

If marketing campaigns had existential crisis, they would seek answers to questions like: Why are we here? Would anyone notice

Written by: Subharun Mukherjee
Published on: 02 Jan, 2019

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